Amazon Fresh vs Walmart Grocery:Which is searched more in United States?
In September 2026, Amazon Fresh had more branded searches than Walmart Grocery among grocery delivery apps in United States. Amazon Fresh was estimated to have 165K branded searches compared to Walmart Grocery’s 90.5K, and held a 7.9% Share of Search versus Walmart Grocery’s 4.3%.
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Which is more popular in search, Amazon Fresh or Walmart Grocery?
Compare the apps people order groceries in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Fresh, Walmart Grocery. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh | Walmart Grocery |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 66.2% | 29.8% | 4% |
| Dec 2025 | 70% | 25.7% | 4.2% |
| Jan 2026 | 62.7% | 34.2% | 3.1% |
| Feb 2026 | 77.2% | 19% | 3.8% |
| Mar 2026 | 81.7% | 13.4% | 4.9% |
| Apr 2026 | 85.5% | 9.4% | 5.1% |
| May 2026 | 87.7% | 7.9% | 4.3% |
| Jun 2026 | 87.7% | 7.9% | 4.3% |
| Jul 2026 | 89% | 6.6% | 4.4% |
| Aug 2026 | 87.7% | 7.9% | 4.3% |
| Sep 2026 | 87.7% | 7.9% | 4.3% |
How has the Amazon Fresh and Walmart Grocery comparison changed over the last 12 months?
3 findings
- Amazon Fresh was ahead of Walmart Grocery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States moved from 29.8% to 7.9%, and its estimated monthly branded searches moved from 823K to 165K.
- Across the 12 months ending September 2026, Walmart Grocery’s estimated Share of Search among grocery delivery apps in United States moved from 4% to 4.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for United States grocery delivery apps in September 2026?
2 changes
Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026.
Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among grocery delivery apps
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Fresh’s and Walmart Grocery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fresh
1 branded search term
- amazon fresh
Walmart Grocery
1 branded search term
- walmart grocery
Put your own brand in this comparison
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