How popular isAvant in search?
In September 2026, there were an estimated 136K branded searches for Avant in United States which is up 13.8% over the last 12 months. Avant holds 26.1% estimated Share of Search among United States personal loan platforms and is ranked 1st of 5 competitors for search popularity.
Avant26.1%
LendingClub21.1%
Upstart21.1%
LightStream17.4%
SoFi14.2%
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Which personal loan platforms compete with Avant?
Share of Search by month for Avant, LendingClub, Upstart, LightStream, SoFi. The figures are in the table below the chart.
View monthly share of search table
| Month | Avant | LendingClub | Upstart | LightStream | SoFi |
|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 40% | 14.7% | 17.9% | 8% |
| Nov 2025 | 19.7% | 39.8% | 14.6% | 17.8% | 8% |
| Dec 2025 | 22.5% | 37.6% | 13.8% | 16.8% | 9.2% |
| Jan 2026 | 19.2% | 39.2% | 14.4% | 17.5% | 9.6% |
| Feb 2026 | 20.1% | 41% | 12.3% | 18.3% | 8.2% |
| Mar 2026 | 22.9% | 36% | 16.1% | 16.1% | 8.9% |
| Apr 2026 | 22.7% | 36.1% | 16.1% | 16.1% | 8.9% |
| May 2026 | 23.8% | 35.6% | 15.9% | 15.9% | 8.8% |
| Jun 2026 | 19.6% | 38% | 14% | 17% | 11.4% |
| Jul 2026 | 18.2% | 31.6% | 21.2% | 17.3% | 11.6% |
| Aug 2026 | 19.8% | 22.4% | 27.4% | 18.2% | 12.3% |
| Sep 2026 | 26.1% | 21.1% | 21.1% | 17.4% | 14.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 26.1% | 136K | +13.8% | +6.3 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 21.1% | 110K | -18.5% | -1.2 points | |
| 3, moved from 1st to 3rd | 21.1% | 110K | -33.3% | -6.2 pointsmoved from 1st to 3rd | |
| 4, held 4th | 17.4% | 90.5K | -17.7% | -0.8 points | |
| 5, held 5th | 14.2% | 74K | 0% | +2 points |
1.
Avant26.1%
Moved from 3rd to 1st. 136K estimated branded searches, +13.8% vs prior month. Share +6.3 points.
21.1%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
3.
Upstart21.1%
Moved from 1st to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -6.2 points.
17.4%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.8 points.
5.
SoFi14.2%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share +2 points.
Compare search popularity between Avant and its closest rivals
Every comparison with Avant
4 comparisons
How has branded search demand for Avant changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Avant in United States rose from 119K to 136K.
- Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms in United States increased from 19.4% to 26.1%.
- Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms in United States peaked at 26.1% in September 2026 and was lowest at 18.2% in July 2026.
- Across the 12 months ending September 2026, Avant rose from 2nd to 1st among personal loan platforms in United States.
How did search popularity change for United States personal loan platforms in September 2026?
5 changes
In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in United States, with 26.1% estimated Share of Search.
In September 2026, SoFi gained estimated Share of Search among personal loan platforms in United States, from 12.3% to 14.2%.
In September 2026, Upstart lost estimated Share of Search among personal loan platforms in United States, from 27.4% to 21.1%.
In September 2026, LendingClub lost estimated Share of Search among personal loan platforms in United States, from 22.4% to 21.1%.
In September 2026, LightStream lost estimated Share of Search among personal loan platforms in United States, from 18.2% to 17.4%.
How is Avant measured?
Brandwave collects information about searches that people make online using Avant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- avant credit card
- avant loans
- avant personal loan
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Is Avant your brand?
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