Brandwave

Pet insurance providers in United States:Which are searched most?

In September 2026, Trupanion was the most searched among pet insurance providers in United States, with an estimated 133K branded searches and 32% estimated Share of Search within this set.

Share of Search, September 2026
  1. Trupanion32%
  2. Pets Best21.6%
  3. Spot18.6%
  4. Embrace14.6%
  5. Fetch13.1%

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Share of SearchLeaderboard

Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet insurance providers in United States, by month

Share of Search by month for Trupanion, Pets Best, Spot, Embrace, Fetch. The figures are in the table below the chart.

View monthly share of search table
MonthTrupanionPets BestSpotEmbraceFetch
Oct 202530.4%23.1%21.8%14.3%10.4%
Nov 202530.9%25.5%18.8%14.4%10.4%
Dec 202534.1%21.1%19.1%14.8%10.9%
Jan 202635.1%19.8%19.1%15%11%
Feb 202633.1%20.1%20.1%15.6%11.2%
Mar 202637.5%18.3%15.8%13.8%14.6%
Apr 202637.1%18.2%16.4%15.1%13.3%
May 202637.3%18%18%16.6%10.1%
Jun 202632.5%22.6%18.5%13.9%12.4%
Jul 202631.5%21.9%20.9%13.5%12.2%
Aug 202631.6%22%18%13.6%14.8%
Sep 202632%21.6%18.6%14.6%13.1%

This month’s ranking, September 2026

  1. 1.Trupanion

    32%

    Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share +0.4 points.

  2. 2.Pets Best

    21.6%

    Held 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -0.4 points.

  3. 3.Spot

    18.6%

    Held 3rd. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.6 points.

  4. 4.Embrace

    14.6%

    Moved from 5th to 4th. 60.9K estimated branded searches, -0.15% vs prior month. Share +1.1 points.

  5. 5.Fetch

    13.1%

    Moved from 4th to 5th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet insurance providers in United States?

In September 2026, Trupanion was the most searched among pet insurance providers in United States, with an estimated 133K branded searches and 32% estimated Share of Search within this set. Pets Best is in 2nd place, 10.3 percentage points behind at 21.6% Share of Search.

United States pet insurance providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trupanion30.4% → 32%37.5%Mar 202630.4%Oct 20251st
Pets Best23.1% → 21.6%25.5%Nov 202518%May 20262nd
Spot21.8% → 18.6%21.8%Oct 202515.8%Mar 20263rd
Embrace14.3% → 14.6%16.6%May 202613.5%Jul 20264th
Fetch10.4% → 13.1%14.8%Aug 202610.1%May 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States increased from 30.4% to 32%.
  • Across the 12 months ending September 2026, Pets Best’s estimated Share of Search among pet insurance providers in United States decreased from 23.1% to 21.6%.
  • Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States decreased from 21.8% to 18.6%.
  • Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States increased from 10.4% to 13.1%.
  • Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States peaked at 37.5% in March 2026 and was lowest at 30.4% in October 2025.
  • Across the 12 months ending September 2026, Pets Best’s estimated Share of Search among pet insurance providers in United States peaked at 25.5% in November 2025 and was lowest at 18% in May 2026.
  • Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States peaked at 21.8% in October 2025 and was lowest at 15.8% in March 2026.
  • Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States peaked at 16.6% in May 2026 and was lowest at 13.5% in July 2026.
  • Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States peaked at 14.8% in August 2026 and was lowest at 10.1% in May 2026.
  • Across the 12 months ending September 2026, Embrace held steady: its estimated Share of Search among pet insurance providers in United States moved less than 0.5 percentage points.

How did search popularity change for United States pet insurance providers in September 2026?

  1. In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.

  2. In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.

  3. In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.

  4. Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.

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