Spot vs Trupanion:Which is searched more in United States?
In September 2026, Trupanion had more branded searches than Spot among pet insurance providers in United States. Trupanion was estimated to have 133K branded searches compared to Spot’s 77.3K, and held a 32% Share of Search versus Spot’s 18.6%.
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Which is more popular in search, Spot or Trupanion?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trupanion, Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
How has the Spot and Trupanion comparison changed over the last 12 months?
3 findings
- Trupanion was ahead of Spot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States moved from 21.8% to 18.6%, and its estimated monthly branded searches moved from 95.1K to 77.3K.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States moved from 30.4% to 32%, and its estimated monthly branded searches held steady at 133K.
How did search popularity change for United States pet insurance providers in September 2026?
1 change
In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
Other head-to-heads among pet insurance providers
How each brand is measured
Brandwave collects information about searches that people make online using Spot’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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