Embrace vs Trupanion:Which is searched more in United States?
In September 2026, Trupanion had more branded searches than Embrace among pet insurance providers in United States. Trupanion was estimated to have 133K branded searches compared to Embrace’s 60.9K, and held a 32% Share of Search versus Embrace’s 14.6%.
Follow Embrace vs Trupanion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Embrace or Trupanion?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trupanion, Embrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
How has the Embrace and Trupanion comparison changed over the last 12 months?
3 findings
- Trupanion was ahead of Embrace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States moved from 14.3% to 14.6%, and its estimated monthly branded searches moved from 62.4K to 60.9K.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States moved from 30.4% to 32%, and its estimated monthly branded searches held steady at 133K.
How did search popularity change for United States pet insurance providers in September 2026?
1 change
In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
Other head-to-heads among pet insurance providers
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.