Pets Best vs Spot:Which is searched more in United States?
In September 2026, Pets Best had more branded searches than Spot among pet insurance providers in United States. Pets Best was estimated to have 90K branded searches compared to Spot’s 77.3K, and held a 21.6% Share of Search versus Spot’s 18.6%.
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Which is more popular in search, Pets Best or Spot?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pets Best, Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
How has the Pets Best and Spot comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Spot took it in February 2026, Pets Best took it in March 2026, Spot took it in May 2026, Pets Best took it in June 2026.
- Across the 12 months ending September 2026, Pets Best’s estimated Share of Search among pet insurance providers in United States moved from 23.1% to 21.6%, and its estimated monthly branded searches moved from 101K to 90K.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States moved from 21.8% to 18.6%, and its estimated monthly branded searches moved from 95.1K to 77.3K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.
Other head-to-heads among pet insurance providers
How each brand is measured
Brandwave collects information about searches that people make online using Pets Best’s and Spot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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