How popular isSpot in search?
In September 2026, there were an estimated 77.3K branded searches for Spot in United States which is down 18.7% over the last 12 months. Spot holds 18.6% estimated Share of Search among United States pet insurance providers and is ranked 3rd of 5 competitors for search popularity.
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Which pet insurance providers compete with Spot?
Share of Search by month for Trupanion, Pets Best, Spot, Embrace, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32% | 133K | -6.3% | +0.4 points | |
| 2, held 2nd | 21.6% | 90K | -9.1% | -0.4 points | |
| 3, held 3rd | 18.6% | 77.3K | -4.6% | +0.6 points | |
| 4, moved from 5th to 4th | 14.6% | 60.9K | -0.15% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.1% | 54.6K | -17.8% | -1.7 pointsmoved from 4th to 5th |
32%
Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share +0.4 points.
21.6%
Held 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -0.4 points.
3.
Spot18.6%
Held 3rd. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.6 points.
4.
Embrace14.6%
Moved from 5th to 4th. 60.9K estimated branded searches, -0.15% vs prior month. Share +1.1 points.
5.
Fetch13.1%
Moved from 4th to 5th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.7 points.
Compare search popularity between Spot and its closest rivals
Every comparison with Spot
4 comparisons
How has branded search demand for Spot changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spot in United States fell from 95.1K to 77.3K.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States decreased from 21.8% to 18.6%.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States peaked at 21.8% in October 2025 and was lowest at 15.8% in March 2026.
How did search popularity change for United States pet insurance providers in September 2026?
4 changes
In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.
Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.
How is Spot measured?
Brandwave collects information about searches that people make online using Spot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- dog insurance spot
- insurance spot
- pet insurance spot
- spot cat insurance
- spot dog insurance
- spot pet insurance
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Is Spot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.