How popular isTrupanion in search?
In September 2026, there were an estimated 133K branded searches for Trupanion in United States which held steady over the last 12 months. Trupanion holds 32% estimated Share of Search among United States pet insurance providers and is ranked 1st of 5 competitors for search popularity.
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Which pet insurance providers compete with Trupanion?
Share of Search by month for Trupanion, Pets Best, Spot, Embrace, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32% | 133K | -6.3% | +0.4 points | |
| 2, held 2nd | 21.6% | 90K | -9.1% | -0.4 points | |
| 3, held 3rd | 18.6% | 77.3K | -4.6% | +0.6 points | |
| 4, moved from 5th to 4th | 14.6% | 60.9K | -0.15% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.1% | 54.6K | -17.8% | -1.7 pointsmoved from 4th to 5th |
32%
Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share +0.4 points.
21.6%
Held 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -0.4 points.
3.
Spot18.6%
Held 3rd. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.6 points.
4.
Embrace14.6%
Moved from 5th to 4th. 60.9K estimated branded searches, -0.15% vs prior month. Share +1.1 points.
5.
Fetch13.1%
Moved from 4th to 5th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.7 points.
Compare search popularity between Trupanion and its closest rivals
Every comparison with Trupanion
4 comparisons
How has branded search demand for Trupanion changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trupanion in United States held steady at 133K.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States increased from 30.4% to 32%.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States peaked at 37.5% in March 2026 and was lowest at 30.4% in October 2025.
How did search popularity change for United States pet insurance providers in September 2026?
4 changes
In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.
Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.
How is Trupanion measured?
Brandwave collects information about searches that people make online using Trupanion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- cat insurance trupanion
- dog insurance trupanion
- pet insurance trupanion
- trupanion
- trupanion cat insurance
- trupanion insurance
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Is Trupanion your brand?
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