Embrace vs Fetch:Which is searched more in United States?
In September 2026, Embrace had more branded searches than Fetch among pet insurance providers in United States. Embrace was estimated to have 60.9K branded searches compared to Fetch’s 54.6K, and held a 14.6% Share of Search versus Fetch’s 13.1%.
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Which is more popular in search, Embrace or Fetch?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embrace, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Pets Best | Spot | Embrace | Fetch |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.1% | 21.8% | 14.3% | 10.4% |
| Nov 2025 | 30.9% | 25.5% | 18.8% | 14.4% | 10.4% |
| Dec 2025 | 34.1% | 21.1% | 19.1% | 14.8% | 10.9% |
| Jan 2026 | 35.1% | 19.8% | 19.1% | 15% | 11% |
| Feb 2026 | 33.1% | 20.1% | 20.1% | 15.6% | 11.2% |
| Mar 2026 | 37.5% | 18.3% | 15.8% | 13.8% | 14.6% |
| Apr 2026 | 37.1% | 18.2% | 16.4% | 15.1% | 13.3% |
| May 2026 | 37.3% | 18% | 18% | 16.6% | 10.1% |
| Jun 2026 | 32.5% | 22.6% | 18.5% | 13.9% | 12.4% |
| Jul 2026 | 31.5% | 21.9% | 20.9% | 13.5% | 12.2% |
| Aug 2026 | 31.6% | 22% | 18% | 13.6% | 14.8% |
| Sep 2026 | 32% | 21.6% | 18.6% | 14.6% | 13.1% |
How has the Embrace and Fetch comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Fetch took it in March 2026, Embrace took it in April 2026, Fetch took it in August 2026, Embrace took it in September 2026.
- Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States moved from 14.3% to 14.6%, and its estimated monthly branded searches moved from 62.4K to 60.9K.
- Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States moved from 10.4% to 13.1%, and its estimated monthly branded searches moved from 45.7K to 54.6K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.
Other head-to-heads among pet insurance providers
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Fetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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