Brandwave

How popular isCapital One in search?

In September 2026, there were an estimated 9.1M branded searches for Capital One in United States which held steady over the last 12 months. Capital One holds 65.3% estimated Share of Search among United States auto loan brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Capital One65.3%
  2. Carvana29.2%
  3. Discover4.8%
  4. LightStream0.65%
Capital One website (opens in a new tab)

Follow Capital One and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Capital One compete?

Capital One is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Auto loan brands1st of 465.3%Shown below
High yield savings brands1st of 568.3%Show ranking
Credit cards1st of 669%Show ranking

Which auto loan brands compete with Capital One?

Capital One against auto loan brands in United States, by month

Share of Search by month for Capital One, Carvana, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneCarvanaDiscoverLightStream
Oct 202567.2%24.6%7.4%0.81%
Nov 202570.4%21.1%7.7%0.85%
Dec 202567.2%24.6%7.4%0.81%
Jan 202667.2%24.6%7.4%0.81%
Feb 202667.2%24.6%7.4%0.81%
Mar 202663.2%28.3%7.8%0.76%
Apr 202663.2%28.3%7.8%0.76%
May 202663.2%28.3%7.8%0.76%
Jun 202667.2%24.6%7.4%0.81%
Jul 202663.7%28.5%7%0.77%
Aug 202664.6%28.9%5.8%0.78%
Sep 202665.3%29.2%4.8%0.65%

  1. 1.Capital One

    65.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Carvana

    29.2%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    4.8%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.LightStream

    0.65%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Capital One and its closest rivals

Every comparison with Capital One

How has branded search demand for Capital One changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Capital One in United States held steady at 9.1M.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States decreased from 67.2% to 65.3%.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States peaked at 70.4% in November 2025 and was lowest at 63.2% in March 2026.

How did search popularity change for United States auto loan brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%.

  2. In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%.

  3. Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026.

  4. Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How is Capital One measured?

Brandwave collects information about searches that people make online using Capital One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • capital one

Do you work for Capital One? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Capital One your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free