Brandwave

Auto parts retailers in United States:Which are searched most?

In September 2026, AutoZone was the most searched among auto parts retailers in United States, with an estimated 7.5M branded searches and 46.3% estimated Share of Search within this set.

Share of Search, September 2026
  1. AutoZone46.3%
  2. O'Reilly Auto Parts25.3%
  3. Advance Auto Parts20.8%
  4. NAPA Auto Parts7.6%

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Share of SearchLeaderboard

Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auto parts retailers in United States, by month

Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA Auto Parts. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsNAPA Auto Parts
Oct 202552.7%19.3%19.3%8.7%
Nov 202553.6%19.6%19.6%7.2%
Dec 202553.6%19.6%19.6%7.2%
Jan 202653.6%19.6%19.6%7.2%
Feb 202650.6%22.7%18.5%8.2%
Mar 202651.3%23%18.8%6.9%
Apr 202646.3%25.3%20.8%7.6%
May 202646.3%25.3%20.8%7.6%
Jun 202646.3%25.3%20.8%7.6%
Jul 202646.3%25.3%20.8%7.6%
Aug 202651.3%23%18.8%6.9%
Sep 202646.3%25.3%20.8%7.6%

This month’s ranking, September 2026

  1. 1.AutoZone

    46.3%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.O'Reilly Auto Parts

    25.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Advance Auto Parts

    20.8%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.NAPA Auto Parts

    7.6%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among auto parts retailers in United States?

In September 2026, AutoZone was the most searched among auto parts retailers in United States, with an estimated 7.5M branded searches and 46.3% estimated Share of Search within this set. O'Reilly Auto Parts is in 2nd place, 21 percentage points behind at 25.3% Share of Search.

United States auto parts retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AutoZone52.7% → 46.3%53.6%Nov 202546.3%Apr 20261st
O'Reilly Auto Parts19.3% → 25.3%25.3%Apr 202619.3%Oct 20253rd → 2nd
Advance Auto Parts19.3% → 20.8%20.8%Apr 202618.5%Feb 20262nd → 3rd
NAPA Auto Parts8.7% → 7.6%8.7%Oct 20256.9%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States decreased from 52.7% to 46.3%.
  • Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States increased from 19.3% to 25.3%.
  • Across the 12 months ending September 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers in United States increased from 19.3% to 20.8%.
  • Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States decreased from 8.7% to 7.6%.
  • Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States peaked at 53.6% in November 2025 and was lowest at 46.3% in April 2026.
  • Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 25.3% in April 2026 and was lowest at 19.3% in October 2025.
  • Across the 12 months ending September 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 20.8% in April 2026 and was lowest at 18.5% in February 2026.
  • Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 8.7% in October 2025 and was lowest at 6.9% in March 2026.
  • Across the 12 months ending September 2026, O'Reilly Auto Parts rose from 3rd to 2nd among auto parts retailers in United States.
  • Across the 12 months ending September 2026, Advance Auto Parts fell from 2nd to 3rd among auto parts retailers in United States.

How did search popularity change for United States auto parts retailers in September 2026?

  1. In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.

  2. In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.

  3. In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.

  4. In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.

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