How popular isO'Reilly Auto Parts in search?
In September 2026, there were an estimated 4.1M branded searches for O'Reilly Auto Parts in United States which is up 22.1% over the last 12 months. O'Reilly Auto Parts holds 25.3% estimated Share of Search among United States auto parts retailers and is ranked 2nd of 4 competitors for search popularity.
AutoZone46.3%
O'Reilly Auto Parts25.3%
Advance Auto Parts20.8%
NAPA Auto Parts7.6%
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Which auto parts retailers compete with O'Reilly Auto Parts?
Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA Auto Parts. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | O'Reilly Auto Parts | Advance Auto Parts | NAPA Auto Parts |
|---|---|---|---|---|
| Oct 2025 | 52.7% | 19.3% | 19.3% | 8.7% |
| Nov 2025 | 53.6% | 19.6% | 19.6% | 7.2% |
| Dec 2025 | 53.6% | 19.6% | 19.6% | 7.2% |
| Jan 2026 | 53.6% | 19.6% | 19.6% | 7.2% |
| Feb 2026 | 50.6% | 22.7% | 18.5% | 8.2% |
| Mar 2026 | 51.3% | 23% | 18.8% | 6.9% |
| Apr 2026 | 46.3% | 25.3% | 20.8% | 7.6% |
| May 2026 | 46.3% | 25.3% | 20.8% | 7.6% |
| Jun 2026 | 46.3% | 25.3% | 20.8% | 7.6% |
| Jul 2026 | 46.3% | 25.3% | 20.8% | 7.6% |
| Aug 2026 | 51.3% | 23% | 18.8% | 6.9% |
| Sep 2026 | 46.3% | 25.3% | 20.8% | 7.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 7.5M | -18.2% | -5 points | |
| 2, held 2nd | 25.3% | 4.1M | 0% | +2.4 points | |
| 3, held 3rd | 20.8% | 3.4M | 0% | +1.9 points | |
| 4, held 4th | 7.6% | 1.2M | 0% | +0.7 points |
1.
AutoZone46.3%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -5 points.
25.3%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +2.4 points.
20.8%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +1.9 points.
7.6%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare search popularity between O'Reilly Auto Parts and its closest rivals
Every comparison with O'Reilly Auto Parts
3 comparisons
How has branded search demand for O'Reilly Auto Parts changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for O'Reilly Auto Parts in United States rose from 3.4M to 4.1M.
- Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States increased from 19.3% to 25.3%.
- Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 25.3% in April 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, O'Reilly Auto Parts rose from 3rd to 2nd among auto parts retailers in United States.
How did search popularity change for United States auto parts retailers in September 2026?
4 changes
In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.
In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.
In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.
In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.
How is O'Reilly Auto Parts measured?
Brandwave collects information about searches that people make online using O'Reilly Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- o'reilly auto parts
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