How popular isZillow in search?
In September 2026, there were an estimated 20.4M branded searches for Zillow in United States which held steady over the last 12 months. Zillow holds 85.8% estimated Share of Search among United States real estate marketplaces and is ranked 1st of 4 competitors for search popularity.
Zillow85.8%
Redfin7.7%
Realtor.com4.2%
Trulia2.3%
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Which real estate marketplaces compete with Zillow?
Share of Search by month for Zillow, Redfin, Realtor.com, Trulia. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.7% | 4.2% | 2.8% |
| Nov 2025 | 83.1% | 9.2% | 5% | 2.8% |
| Dec 2025 | 85.2% | 7.7% | 4.2% | 2.8% |
| Jan 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Feb 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Mar 2026 | 82.6% | 9.1% | 4.9% | 3.3% |
| Apr 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| May 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jul 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Aug 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Sep 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 20.4M | -18.1% | 0 points | |
| 2, held 2nd | 7.7% | 1.8M | -18.3% | 0 points | |
| 3, held 3rd | 4.2% | 1M | -18% | 0 points | |
| 4, held 4th | 2.3% | 550K | -18.3% | 0 points |
1.
Zillow85.8%
Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share 0 points.
2.
Redfin7.7%
Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.
4.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share 0 points.
4.
Trulia2.3%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between Zillow and its closest rivals
Every comparison with Zillow
3 comparisons
How has branded search demand for Zillow changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zillow in United States held steady at 20.4M.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States peaked at 85.8% in September 2026 and was lowest at 82.6% in March 2026.
How did search popularity change for United States real estate marketplaces in September 2026?
1 change
Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How is Zillow measured?
Brandwave collects information about searches that people make online using Zillow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zillow
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Is Zillow your brand?
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