How popular isRedfin in search?
In September 2026, there were an estimated 1.8M branded searches for Redfin in United States which held steady over the last 12 months. Redfin holds 7.7% estimated Share of Search among United States real estate marketplaces and is ranked 2nd of 4 competitors for search popularity.
Zillow85.8%
Redfin7.7%
Realtor.com4.2%
Trulia2.3%
Follow Redfin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which real estate marketplaces compete with Redfin?
Share of Search by month for Zillow, Redfin, Realtor.com, Trulia. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.7% | 4.2% | 2.8% |
| Nov 2025 | 83.1% | 9.2% | 5% | 2.8% |
| Dec 2025 | 85.2% | 7.7% | 4.2% | 2.8% |
| Jan 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Feb 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Mar 2026 | 82.6% | 9.1% | 4.9% | 3.3% |
| Apr 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| May 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jul 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Aug 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Sep 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 20.4M | -18.1% | 0 points | |
| 2, held 2nd | 7.7% | 1.8M | -18.3% | 0 points | |
| 3, held 3rd | 4.2% | 1M | -18% | 0 points | |
| 4, held 4th | 2.3% | 550K | -18.3% | 0 points |
1.
Zillow85.8%
Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share 0 points.
2.
Redfin7.7%
Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.
4.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share 0 points.
4.
Trulia2.3%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between Redfin and its closest rivals
Every comparison with Redfin
3 comparisons
How has branded search demand for Redfin changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Redfin in United States held steady at 1.8M.
- Across the 12 months ending September 2026, Redfin’s estimated Share of Search among real estate marketplaces in United States peaked at 9.2% in November 2025 and was lowest at 7.7% in October 2025.
How did search popularity change for United States real estate marketplaces in September 2026?
1 change
Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How is Redfin measured?
Brandwave collects information about searches that people make online using Redfin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- redfin
Do you work for Redfin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Redfin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.