Real estate marketplaces in United States:Which are searched most?
In September 2026, Zillow was the most searched among real estate marketplaces in United States, with an estimated 20.4M branded searches and 85.8% estimated Share of Search within this set.
Zillow85.8%
Redfin7.7%
Realtor.com4.2%
Trulia2.3%
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Share of SearchLeaderboard
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zillow, Redfin, Realtor.com, Trulia. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.7% | 4.2% | 2.8% |
| Nov 2025 | 83.1% | 9.2% | 5% | 2.8% |
| Dec 2025 | 85.2% | 7.7% | 4.2% | 2.8% |
| Jan 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Feb 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Mar 2026 | 82.6% | 9.1% | 4.9% | 3.3% |
| Apr 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| May 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jul 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Aug 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Sep 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 20.4M | -18.1% | 0 points | |
| 2, held 2nd | 7.7% | 1.8M | -18.3% | 0 points | |
| 3, held 3rd | 4.2% | 1M | -18% | 0 points | |
| 4, held 4th | 2.3% | 550K | -18.3% | 0 points |
1.
Zillow85.8%
Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share 0 points.
2.
Redfin7.7%
Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.
4.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share 0 points.
4.
Trulia2.3%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Zillow vs Redfin: compare search popularity
- Zillow vs Realtor.com: compare search popularity
- Zillow vs Trulia: compare search popularity
- Redfin vs Realtor.com: compare search popularity
- Redfin vs Trulia: compare search popularity
- Realtor.com vs Trulia: compare search popularity
- Compare any of these brands
Which brand is most popular in search among real estate marketplaces in United States?
4 brands
In September 2026, Zillow was the most searched among real estate marketplaces in United States, with an estimated 20.4M branded searches and 85.8% estimated Share of Search within this set. Redfin is in 2nd place, 78.1 percentage points behind at 7.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Zillow | 85.3% → 85.8% | 85.8%Sep 2026 | 82.6%Mar 2026 | 1st |
| Redfin | 7.7% | 9.2%Nov 2025 | 7.7%Oct 2025 | 2nd |
| Realtor.com | 4.2% | 5%Nov 2025 | 4.2%Oct 2025 | 3rd |
| Trulia | 2.8% → 2.3% | 3.3%Mar 2026 | 2.3%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States decreased from 2.8% to 2.3%.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States peaked at 85.8% in September 2026 and was lowest at 82.6% in March 2026.
- Across the 12 months ending September 2026, Redfin’s estimated Share of Search among real estate marketplaces in United States peaked at 9.2% in November 2025 and was lowest at 7.7% in October 2025.
- Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States peaked at 3.3% in March 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Zillow, Redfin and Realtor.com held steady: their estimated Share of Search among real estate marketplaces in United States each moved less than 0.5 percentage points.
How did search popularity change for United States real estate marketplaces in September 2026?
1 change
Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
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