Brandwave

Classified ad platforms in United States:Which are searched most?

In September 2026, Facebook Marketplace was the most searched among classified ad platforms in United States, with an estimated 11.1M branded searches and 62% estimated Share of Search within this set.

Share of Search, September 2026
  1. Facebook Marketplace62%
  2. Craigslist34.2%
  3. OfferUp3.8%

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Share of SearchLeaderboard

Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among classified ad platforms in United States, by month

Share of Search by month for Facebook Marketplace, Craigslist, OfferUp. The figures are in the table below the chart.

View monthly share of search table
MonthFacebook MarketplaceCraigslistOfferUp
Oct 202552.4%42.9%4.7%
Nov 202552.4%42.9%4.7%
Dec 202552.4%42.9%4.7%
Jan 202652.4%42.9%4.7%
Feb 202652.4%42.9%4.7%
Mar 202657.2%38.6%4.2%
Apr 202657.2%38.6%4.2%
May 202657.2%38.6%4.2%
Jun 202657.2%38.6%4.2%
Jul 202657.2%38.6%4.2%
Aug 202661.5%33.9%4.6%
Sep 202662%34.2%3.8%

This month’s ranking, September 2026

  1. 1.Facebook Marketplace

    62%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Craigslist

    34.2%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.OfferUp

    3.8%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among classified ad platforms in United States?

In September 2026, Facebook Marketplace was the most searched among classified ad platforms in United States, with an estimated 11.1M branded searches and 62% estimated Share of Search within this set. Craigslist is in 2nd place, 27.8 percentage points behind at 34.2% Share of Search.

United States classified ad platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Facebook Marketplace52.4% → 62%62%Sep 202652.4%Oct 20251st
Craigslist42.9% → 34.2%42.9%Oct 202533.9%Aug 20262nd
OfferUp4.7% → 3.8%4.7%Oct 20253.8%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States increased from 52.4% to 62%.
  • Across the 12 months ending September 2026, Craigslist’s estimated Share of Search among classified ad platforms in United States decreased from 42.9% to 34.2%.
  • Across the 12 months ending September 2026, OfferUp’s estimated Share of Search among classified ad platforms in United States decreased from 4.7% to 3.8%.
  • Across the 12 months ending September 2026, Craigslist’s estimated Share of Search among classified ad platforms in United States peaked at 42.9% in October 2025 and was lowest at 33.9% in August 2026.

How did search popularity change for United States classified ad platforms in September 2026?

  1. In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.

  2. In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.

  3. Estimated monthly branded searches for Craigslist in United States fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

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