How popular isFacebook Marketplace in search?
In September 2026, there were an estimated 11.1M branded searches for Facebook Marketplace in United States which is up 21.4% over the last 12 months. Facebook Marketplace holds 62% estimated Share of Search among United States classified ad platforms and is ranked 1st of 3 competitors for search popularity.
Facebook Marketplace62%
Craigslist34.2%
OfferUp3.8%
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Which classified ad platforms compete with Facebook Marketplace?
Share of Search by month for Facebook Marketplace, Craigslist, OfferUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Facebook Marketplace | Craigslist | OfferUp |
|---|---|---|---|
| Oct 2025 | 52.4% | 42.9% | 4.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 52.4% | 42.9% | 4.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 52.4% | 42.9% | 4.7% |
| Mar 2026 | 57.2% | 38.6% | 4.2% |
| Apr 2026 | 57.2% | 38.6% | 4.2% |
| May 2026 | 57.2% | 38.6% | 4.2% |
| Jun 2026 | 57.2% | 38.6% | 4.2% |
| Jul 2026 | 57.2% | 38.6% | 4.2% |
| Aug 2026 | 61.5% | 33.9% | 4.6% |
| Sep 2026 | 62% | 34.2% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 11.1M | 0% | +0.5 points | |
| 2, held 2nd | 34.2% | 6.1M | 0% | +0.3 points | |
| 3, held 3rd | 3.8% | 673K | -18.2% | -0.8 points |
62%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.5 points.
34.2%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
OfferUp3.8%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare search popularity between Facebook Marketplace and its closest rivals
Every comparison with Facebook Marketplace
2 comparisons
How has branded search demand for Facebook Marketplace changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Facebook Marketplace in United States rose from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States increased from 52.4% to 62%.
How did search popularity change for United States classified ad platforms in September 2026?
3 changes
In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.
In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.
Estimated monthly branded searches for Craigslist in United States fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
How is Facebook Marketplace measured?
Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- facebook marketplace
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Is Facebook Marketplace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.