Facebook Marketplace vs OfferUp:Which is searched more in United States?
In September 2026, Facebook Marketplace had more branded searches than OfferUp among classified ad platforms in United States. Facebook Marketplace was estimated to have 11.1M branded searches compared to OfferUp’s 673K, and held a 62% Share of Search versus OfferUp’s 3.8%.
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Which is more popular in search, Facebook Marketplace or OfferUp?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Facebook Marketplace, OfferUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Facebook Marketplace | Craigslist | OfferUp |
|---|---|---|---|
| Oct 2025 | 52.4% | 42.9% | 4.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 52.4% | 42.9% | 4.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 52.4% | 42.9% | 4.7% |
| Mar 2026 | 57.2% | 38.6% | 4.2% |
| Apr 2026 | 57.2% | 38.6% | 4.2% |
| May 2026 | 57.2% | 38.6% | 4.2% |
| Jun 2026 | 57.2% | 38.6% | 4.2% |
| Jul 2026 | 57.2% | 38.6% | 4.2% |
| Aug 2026 | 61.5% | 33.9% | 4.6% |
| Sep 2026 | 62% | 34.2% | 3.8% |
How has the Facebook Marketplace and OfferUp comparison changed over the last 12 months?
3 findings
- Facebook Marketplace was ahead of OfferUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States moved from 52.4% to 62%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, OfferUp’s estimated Share of Search among classified ad platforms in United States moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for United States classified ad platforms in September 2026?
2 changes
In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.
In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.
Other head-to-heads among classified ad platforms
How each brand is measured
Brandwave collects information about searches that people make online using Facebook Marketplace’s and OfferUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Facebook Marketplace
1 branded search term
- facebook marketplace
OfferUp
1 branded search term
- offerup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.