How popular isOfferUp in search?
In September 2026, there were an estimated 673K branded searches for OfferUp in United States which is down 18.2% over the last 12 months. OfferUp holds 3.8% estimated Share of Search among United States classified ad platforms and is ranked 3rd of 3 competitors for search popularity.
Facebook Marketplace62%
Craigslist34.2%
OfferUp3.8%
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Which classified ad platforms compete with OfferUp?
Share of Search by month for Facebook Marketplace, Craigslist, OfferUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Facebook Marketplace | Craigslist | OfferUp |
|---|---|---|---|
| Oct 2025 | 52.4% | 42.9% | 4.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 52.4% | 42.9% | 4.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 52.4% | 42.9% | 4.7% |
| Mar 2026 | 57.2% | 38.6% | 4.2% |
| Apr 2026 | 57.2% | 38.6% | 4.2% |
| May 2026 | 57.2% | 38.6% | 4.2% |
| Jun 2026 | 57.2% | 38.6% | 4.2% |
| Jul 2026 | 57.2% | 38.6% | 4.2% |
| Aug 2026 | 61.5% | 33.9% | 4.6% |
| Sep 2026 | 62% | 34.2% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 11.1M | 0% | +0.5 points | |
| 2, held 2nd | 34.2% | 6.1M | 0% | +0.3 points | |
| 3, held 3rd | 3.8% | 673K | -18.2% | -0.8 points |
62%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.5 points.
34.2%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
OfferUp3.8%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare search popularity between OfferUp and its closest rivals
Every comparison with OfferUp
2 comparisons
How has branded search demand for OfferUp changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OfferUp in United States fell from 823K to 673K.
- Across the 12 months ending September 2026, OfferUp’s estimated Share of Search among classified ad platforms in United States decreased from 4.7% to 3.8%.
How did search popularity change for United States classified ad platforms in September 2026?
3 changes
In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.
In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.
Estimated monthly branded searches for Craigslist in United States fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
How is OfferUp measured?
Brandwave collects information about searches that people make online using OfferUp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- offerup
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Is OfferUp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.