How popular isMarzetti in search?
In September 2026, there were an estimated 6.6K branded searches for Marzetti in United States which held steady over the last 12 months. Marzetti holds 49% estimated Share of Search among United States dips brands and is ranked 1st of 3 competitors for search popularity.
Marzetti49%
Wholly Guacamole49%
TRIBE1.9%
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Which dips brands compete with Marzetti?
Share of Search by month for Marzetti, Wholly Guacamole. The figures are in the table below the chart.
View monthly share of search table
| Month | Marzetti | Wholly Guacamole | TRIBE |
|---|---|---|---|
| Oct 2025 | 48.8% | 48.8% | 2.4% |
| Nov 2025 | 54.1% | 44.2% | 1.7% |
| Dec 2025 | 49.4% | 49.4% | 1.3% |
| Jan 2026 | 49.5% | 49.5% | 1% |
| Feb 2026 | 54.5% | 44.6% | 0.94% |
| Mar 2026 | 44.4% | 54.5% | 1.1% |
| Apr 2026 | 49.5% | 49.5% | 1% |
| May 2026 | 44.3% | 54.3% | 1.4% |
| Jun 2026 | 44.4% | 54.2% | 1.4% |
| Jul 2026 | 44.4% | 54.2% | 1.4% |
| Aug 2026 | 39.4% | 59.1% | 1.5% |
| Sep 2026 | 49% | 49% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 6.6K | +22.2% | +9.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49% | 6.6K | -18.5% | -10 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.9% | 260 | +23.8% | +0.4 points |
1.
Marzetti49%
Moved from 2nd to 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +9.6 points.
49%
Moved from 1st to 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -10 points.
3.
TRIBE1.9%
Held 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +0.4 points.
Compare search popularity between Marzetti and its closest rivals
Every comparison with Marzetti
2 comparisons
How has branded search demand for Marzetti changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marzetti in United States held steady at 6.6K.
- Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States peaked at 54.5% in February 2026 and was lowest at 39.4% in August 2026.
How did search popularity change for United States dips brands in September 2026?
3 changes
In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.
In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.
Estimated monthly branded searches for TRIBE in United States fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How is Marzetti measured?
Brandwave collects information about searches that people make online using Marzetti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- marzetti
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