Marzetti vs Wholly Guacamole:Which is searched more in United States?
In September 2026, Marzetti and Wholly Guacamole were level on Share of Search among dips brands in United States, with an estimated 6.6K branded searches each, at 49% estimated Share of Search each.
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Which is more popular in search, Marzetti or Wholly Guacamole?
Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marzetti, Wholly Guacamole. The figures are in the table below the chart.
View monthly share of search table
| Month | Marzetti | Wholly Guacamole | TRIBE |
|---|---|---|---|
| Oct 2025 | 48.8% | 48.8% | 2.4% |
| Nov 2025 | 54.1% | 44.2% | 1.7% |
| Dec 2025 | 49.4% | 49.4% | 1.3% |
| Jan 2026 | 49.5% | 49.5% | 1% |
| Feb 2026 | 54.5% | 44.6% | 0.94% |
| Mar 2026 | 44.4% | 54.5% | 1.1% |
| Apr 2026 | 49.5% | 49.5% | 1% |
| May 2026 | 44.3% | 54.3% | 1.4% |
| Jun 2026 | 44.4% | 54.2% | 1.4% |
| Jul 2026 | 44.4% | 54.2% | 1.4% |
| Aug 2026 | 39.4% | 59.1% | 1.5% |
| Sep 2026 | 49% | 49% | 1.9% |
How has the Marzetti and Wholly Guacamole comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Wholly Guacamole took it in March 2026.
- Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States moved from 48.8% to 49%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Wholly Guacamole’s estimated Share of Search among dips brands in United States moved from 48.8% to 49%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.
In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.
How each brand is measured
Brandwave collects information about searches that people make online using Marzetti’s and Wholly Guacamole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marzetti
1 branded search term
- marzetti
Wholly Guacamole
1 branded search term
- wholly guacamole
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