Brandwave

Dips brands in United States:Which are searched most?

Marzetti and Wholly Guacamole share the highest estimated Share of Search among dips brands in United States, at 49% in September 2026.

Share of Search, September 2026
  1. Marzetti49%
  2. Wholly Guacamole49%
  3. TRIBE1.9%

Follow dips brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dips brands in United States, by month

Share of Search by month for Marzetti, Wholly Guacamole. The figures are in the table below the chart.

View monthly share of search table
MonthMarzettiWholly GuacamoleTRIBE
Oct 202548.8%48.8%2.4%
Nov 202554.1%44.2%1.7%
Dec 202549.4%49.4%1.3%
Jan 202649.5%49.5%1%
Feb 202654.5%44.6%0.94%
Mar 202644.4%54.5%1.1%
Apr 202649.5%49.5%1%
May 202644.3%54.3%1.4%
Jun 202644.4%54.2%1.4%
Jul 202644.4%54.2%1.4%
Aug 202639.4%59.1%1.5%
Sep 202649%49%1.9%

This month’s ranking, September 2026

  1. 1.Marzetti

    49%

    Moved from 2nd to 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +9.6 points.

  2. 2.Wholly Guacamole

    49%

    Moved from 1st to 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -10 points.

  3. 3.TRIBE

    1.9%

    Held 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among dips brands in United States?

Marzetti and Wholly Guacamole share the highest estimated Share of Search among dips brands in United States, at 49% in September 2026.

United States dips brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Marzetti48.8% → 49%54.5%Feb 202639.4%Aug 20261st
Wholly Guacamole48.8% → 49%59.1%Aug 202644.2%Nov 20252nd
TRIBE2.4% → 1.9%2.4%Oct 20250.94%Feb 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States peaked at 54.5% in February 2026 and was lowest at 39.4% in August 2026.
  • Across the 12 months ending September 2026, Wholly Guacamole’s estimated Share of Search among dips brands in United States peaked at 59.1% in August 2026 and was lowest at 44.2% in November 2025.
  • Across the 12 months ending September 2026, TRIBE’s estimated Share of Search among dips brands in United States peaked at 2.4% in October 2025 and was lowest at 0.94% in February 2026.
  • Across the 12 months ending September 2026, Marzetti, Wholly Guacamole and TRIBE held steady: their estimated Share of Search among dips brands in United States each moved less than 0.5 percentage points.

How did search popularity change for United States dips brands in September 2026?

  1. In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.

  2. In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.

  3. Estimated monthly branded searches for TRIBE in United States fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free