Brandwave

How popular isAutoZone in search?

In September 2026, there were an estimated 7.5M branded searches for AutoZone in United States which is down 18.2% over the last 12 months. AutoZone holds 46.3% estimated Share of Search among United States auto parts retailers and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. AutoZone46.3%
  2. O'Reilly Auto Parts25.3%
  3. Advance Auto Parts20.8%
  4. NAPA Auto Parts7.6%
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Which auto parts retailers compete with AutoZone?

AutoZone against auto parts retailers in United States, by month

Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA Auto Parts. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsNAPA Auto Parts
Oct 202552.7%19.3%19.3%8.7%
Nov 202553.6%19.6%19.6%7.2%
Dec 202553.6%19.6%19.6%7.2%
Jan 202653.6%19.6%19.6%7.2%
Feb 202650.6%22.7%18.5%8.2%
Mar 202651.3%23%18.8%6.9%
Apr 202646.3%25.3%20.8%7.6%
May 202646.3%25.3%20.8%7.6%
Jun 202646.3%25.3%20.8%7.6%
Jul 202646.3%25.3%20.8%7.6%
Aug 202651.3%23%18.8%6.9%
Sep 202646.3%25.3%20.8%7.6%
  1. 1.AutoZone

    46.3%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between AutoZone and its closest rivals

How has branded search demand for AutoZone changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AutoZone in United States fell from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States decreased from 52.7% to 46.3%.
  • Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States peaked at 53.6% in November 2025 and was lowest at 46.3% in April 2026.

How did search popularity change for United States auto parts retailers in September 2026?

  1. In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.

  2. In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.

  3. In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.

  4. In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.

How is AutoZone measured?

Brandwave collects information about searches that people make online using AutoZone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • autozone

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How the Brand Demand Index is measured

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Is AutoZone your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.