Brandwave

How popular isLowe's in search?

In September 2026, there were an estimated 13.6M branded searches for Lowe's in United States which held steady over the last 12 months. Lowe's holds 28.7% estimated Share of Search among United States hardware store brands and is ranked 2nd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Home Depot64.2%
  2. Lowe's28.7%
  3. Ace Hardware7.1%
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Which hardware store brands compete with Lowe's?

Lowe's against hardware store brands in United States, by month

Share of Search by month for Home Depot, Lowe's, Ace Hardware. The figures are in the table below the chart.

View monthly share of search table
MonthHome DepotLowe'sAce Hardware
Oct 202563.2%28.3%8.5%
Nov 202563.3%28.2%8.5%
Dec 202566.7%24.4%9%
Jan 202663.2%28.3%8.5%
Feb 202663.3%28.2%8.5%
Mar 202664.3%28.7%7.1%
Apr 202664.3%28.7%7.1%
May 202663.3%28.2%8.5%
Jun 202662%27.8%10.2%
Jul 202663.2%28.3%8.5%
Aug 202663.2%28.3%8.5%
Sep 202664.2%28.7%7.1%
  1. 1.Home Depot

    64.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Lowe's

    28.7%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.4 points.

Compare search popularity between Lowe's and its closest rivals

Every comparison with Lowe's

How has branded search demand for Lowe's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lowe's in United States held steady at 13.6M.
  • Across the 12 months ending September 2026, Lowe's’ estimated Share of Search among hardware store brands in United States peaked at 28.7% in September 2026 and was lowest at 24.4% in December 2025.

How did search popularity change for United States hardware store brands in September 2026?

  1. In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.

  2. In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.

How is Lowe's measured?

Brandwave collects information about searches that people make online using Lowe's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lowes

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How the Brand Demand Index is measured

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Is Lowe's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.