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Hardware store brands in United States:Which are searched most?

In September 2026, Home Depot was the most searched among hardware store brands in United States, with an estimated 30.4M branded searches and 64.2% estimated Share of Search within this set.

Share of Search, September 2026
  1. Home Depot64.2%
  2. Lowe's28.7%
  3. Ace Hardware7.1%

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Share of SearchLeaderboard

Compare the hardware store brands people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hardware store brands in United States, by month

Share of Search by month for Home Depot, Lowe's, Ace Hardware. The figures are in the table below the chart.

View monthly share of search table
MonthHome DepotLowe'sAce Hardware
Oct 202563.2%28.3%8.5%
Nov 202563.3%28.2%8.5%
Dec 202566.7%24.4%9%
Jan 202663.2%28.3%8.5%
Feb 202663.3%28.2%8.5%
Mar 202664.3%28.7%7.1%
Apr 202664.3%28.7%7.1%
May 202663.3%28.2%8.5%
Jun 202662%27.8%10.2%
Jul 202663.2%28.3%8.5%
Aug 202663.2%28.3%8.5%
Sep 202664.2%28.7%7.1%

This month’s ranking, September 2026

  1. 1.Home Depot

    64.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Lowe's

    28.7%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Ace Hardware

    7.1%

    Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among hardware store brands in United States?

In September 2026, Home Depot was the most searched among hardware store brands in United States, with an estimated 30.4M branded searches and 64.2% estimated Share of Search within this set. Lowe's is in 2nd place, 35.5 percentage points behind at 28.7% Share of Search.

United States hardware store brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Home Depot63.2% → 64.2%66.7%Dec 202562%Jun 20261st
Lowe's28.3% → 28.7%28.7%Sep 202624.4%Dec 20252nd
Ace Hardware8.5% → 7.1%10.2%Jun 20267.1%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States increased from 63.2% to 64.2%.
  • Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States decreased from 8.5% to 7.1%.
  • Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States peaked at 66.7% in December 2025 and was lowest at 62% in June 2026.
  • Across the 12 months ending September 2026, Lowe's’ estimated Share of Search among hardware store brands in United States peaked at 28.7% in September 2026 and was lowest at 24.4% in December 2025.
  • Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States peaked at 10.2% in June 2026 and was lowest at 7.1% in March 2026.
  • Across the 12 months ending September 2026, Lowe's held steady: its estimated Share of Search among hardware store brands in United States moved less than 0.5 percentage points.

How did search popularity change for United States hardware store brands in September 2026?

  1. In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.

  2. In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.

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