Ace Hardware vs Home Depot:Which is searched more in United States?
In September 2026, Home Depot had more branded searches than Ace Hardware among hardware store brands in United States. Home Depot was estimated to have 30.4M branded searches compared to Ace Hardware’s 3.4M, and held a 64.2% Share of Search versus Ace Hardware’s 7.1%.
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Which is more popular in search, Ace Hardware or Home Depot?
Compare the hardware store brands people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Home Depot, Ace Hardware. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware |
|---|---|---|---|
| Oct 2025 | 63.2% | 28.3% | 8.5% |
| Nov 2025 | 63.3% | 28.2% | 8.5% |
| Dec 2025 | 66.7% | 24.4% | 9% |
| Jan 2026 | 63.2% | 28.3% | 8.5% |
| Feb 2026 | 63.3% | 28.2% | 8.5% |
| Mar 2026 | 64.3% | 28.7% | 7.1% |
| Apr 2026 | 64.3% | 28.7% | 7.1% |
| May 2026 | 63.3% | 28.2% | 8.5% |
| Jun 2026 | 62% | 27.8% | 10.2% |
| Jul 2026 | 63.2% | 28.3% | 8.5% |
| Aug 2026 | 63.2% | 28.3% | 8.5% |
| Sep 2026 | 64.2% | 28.7% | 7.1% |
How has the Ace Hardware and Home Depot comparison changed over the last 12 months?
3 findings
- Home Depot was ahead of Ace Hardware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States moved from 63.2% to 64.2%, and its estimated monthly branded searches held steady at 30.4M.
How did search popularity change for United States hardware store brands in September 2026?
2 changes
In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.
In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.
Other head-to-heads among hardware store brands
How each brand is measured
Brandwave collects information about searches that people make online using Ace Hardware’s and Home Depot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ace Hardware
1 branded search term
- ace hardware
Home Depot
1 branded search term
- home depot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.