How popular isAce Hardware in search?
In September 2026, there were an estimated 3.4M branded searches for Ace Hardware in United States which is down 18.1% over the last 12 months. Ace Hardware holds 7.1% estimated Share of Search among United States hardware store brands and is ranked 3rd of 3 competitors for search popularity.
Home Depot64.2%
Lowe's28.7%
Ace Hardware7.1%
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Which hardware store brands compete with Ace Hardware?
Share of Search by month for Home Depot, Lowe's, Ace Hardware. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware |
|---|---|---|---|
| Oct 2025 | 63.2% | 28.3% | 8.5% |
| Nov 2025 | 63.3% | 28.2% | 8.5% |
| Dec 2025 | 66.7% | 24.4% | 9% |
| Jan 2026 | 63.2% | 28.3% | 8.5% |
| Feb 2026 | 63.3% | 28.2% | 8.5% |
| Mar 2026 | 64.3% | 28.7% | 7.1% |
| Apr 2026 | 64.3% | 28.7% | 7.1% |
| May 2026 | 63.3% | 28.2% | 8.5% |
| Jun 2026 | 62% | 27.8% | 10.2% |
| Jul 2026 | 63.2% | 28.3% | 8.5% |
| Aug 2026 | 63.2% | 28.3% | 8.5% |
| Sep 2026 | 64.2% | 28.7% | 7.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 30.4M | 0% | +1 points | |
| 2, held 2nd | 28.7% | 13.6M | 0% | +0.4 points | |
| 3, held 3rd | 7.1% | 3.4M | -18.1% | -1.4 points |
64.2%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +1 points.
2.
Lowe's28.7%
Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.4 points.
7.1%
Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.4 points.
Compare search popularity between Ace Hardware and its closest rivals
Every comparison with Ace Hardware
2 comparisons
How has branded search demand for Ace Hardware changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ace Hardware in United States fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States decreased from 8.5% to 7.1%.
- Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States peaked at 10.2% in June 2026 and was lowest at 7.1% in March 2026.
How did search popularity change for United States hardware store brands in September 2026?
2 changes
In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.
In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.
How is Ace Hardware measured?
Brandwave collects information about searches that people make online using Ace Hardware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ace hardware
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Is Ace Hardware your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.