How popular isHome Depot in search?
In September 2026, there were an estimated 30.4M branded searches for Home Depot in United States which held steady over the last 12 months. Home Depot holds 64.2% estimated Share of Search among United States hardware store brands and is ranked 1st of 3 competitors for search popularity.
Home Depot64.2%
Lowe's28.7%
Ace Hardware7.1%
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Which hardware store brands compete with Home Depot?
Share of Search by month for Home Depot, Lowe's, Ace Hardware. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware |
|---|---|---|---|
| Oct 2025 | 63.2% | 28.3% | 8.5% |
| Nov 2025 | 63.3% | 28.2% | 8.5% |
| Dec 2025 | 66.7% | 24.4% | 9% |
| Jan 2026 | 63.2% | 28.3% | 8.5% |
| Feb 2026 | 63.3% | 28.2% | 8.5% |
| Mar 2026 | 64.3% | 28.7% | 7.1% |
| Apr 2026 | 64.3% | 28.7% | 7.1% |
| May 2026 | 63.3% | 28.2% | 8.5% |
| Jun 2026 | 62% | 27.8% | 10.2% |
| Jul 2026 | 63.2% | 28.3% | 8.5% |
| Aug 2026 | 63.2% | 28.3% | 8.5% |
| Sep 2026 | 64.2% | 28.7% | 7.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 30.4M | 0% | +1 points | |
| 2, held 2nd | 28.7% | 13.6M | 0% | +0.4 points | |
| 3, held 3rd | 7.1% | 3.4M | -18.1% | -1.4 points |
64.2%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +1 points.
2.
Lowe's28.7%
Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.4 points.
7.1%
Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.4 points.
Compare search popularity between Home Depot and its closest rivals
Every comparison with Home Depot
2 comparisons
How has branded search demand for Home Depot changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Home Depot in United States held steady at 30.4M.
- Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States increased from 63.2% to 64.2%.
- Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States peaked at 66.7% in December 2025 and was lowest at 62% in June 2026.
How did search popularity change for United States hardware store brands in September 2026?
2 changes
In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.
In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.
How is Home Depot measured?
Brandwave collects information about searches that people make online using Home Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- home depot
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Is Home Depot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.