Bagels in United States:Which are searched most?
In September 2026, Einstein Bros was the most searched among bagels in United States, with an estimated 1.1M branded searches and 82.9% estimated Share of Search within this set.
Einstein Bros82.9%
Thomas'8.4%
Bruegger's5.6%
Lender's1.4%- Sara Lee1.1%
- New York Bakery0.62%
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Share of SearchLeaderboard
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Einstein Bros, Thomas', Bruegger's. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10% | 4.4% | 1.1% | 1.7% | 0.91% |
| Nov 2025 | 81.6% | 10% | 4.4% | 1.1% | 2% | 0.9% |
| Dec 2025 | 80.7% | 12.3% | 3.6% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 81.1% | 12.2% | 3% | 1.1% | 1.6% | 0.9% |
| Feb 2026 | 83% | 10.2% | 3.3% | 1.1% | 1.7% | 0.75% |
| Mar 2026 | 81% | 9.8% | 5.9% | 1.3% | 1.3% | 0.72% |
| Apr 2026 | 79.8% | 9.8% | 6.6% | 1.3% | 1.6% | 0.88% |
| May 2026 | 82.6% | 8.3% | 6.3% | 0.92% | 1.1% | 0.75% |
| Jun 2026 | 82.3% | 8.3% | 6.2% | 1.1% | 1.4% | 0.75% |
| Jul 2026 | 79.5% | 9.8% | 7.3% | 1.6% | 1.1% | 0.72% |
| Aug 2026 | 82.1% | 8.3% | 6.2% | 1.4% | 1.4% | 0.61% |
| Sep 2026 | 82.9% | 8.4% | 5.6% | 1.4% | 1.1% | 0.62% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 1.1M | 0% | +0.8 points | |
| 2, held 2nd | 8.4% | 110K | 0% | +0.1 points | |
| 3, held 3rd | 5.6% | 73.6K | -10.9% | -0.6 points | |
| 4, held 4th | 1.4% | 18.1K | 0% | 0 points | |
| 5, held 5th | 1.1% | 14.8K | -18.2% | -0.2 points | |
| 6, held 6th | 0.62% | 8.2K | 0% | 0 points |
82.9%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Thomas'8.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.6%
Held 3rd. 73.6K estimated branded searches, -10.9% vs prior month. Share -0.6 points.
4.
Lender's1.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Sara Lee
1.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.62%
Held 6th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among bagels in United States?
6 brands
In September 2026, Einstein Bros was the most searched among bagels in United States, with an estimated 1.1M branded searches and 82.9% estimated Share of Search within this set. Thomas' is in 2nd place, 74.6 percentage points behind at 8.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Einstein Bros | 81.9% → 82.9% | 83%Feb 2026 | 79.5%Jul 2026 | 1st |
| Thomas' | 10% → 8.4% | 12.3%Dec 2025 | 8.3%Aug 2026 | 2nd |
| Bruegger's | 4.4% → 5.6% | 7.3%Jul 2026 | 3%Jan 2026 | 3rd |
| Lender's | 1.1% → 1.4% | 1.6%Jul 2026 | 0.92%May 2026 | 5th → 4th |
| Sara Lee | 1.7% → 1.1% | 2%Nov 2025 | 1.1%Jul 2026 | 4th → 5th |
| New York Bakery | 0.91% → 0.62% | 0.91%Dec 2025 | 0.61%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States increased from 81.9% to 82.9%.
- Across the 12 months ending September 2026, Thomas'’s estimated Share of Search among bagels in United States decreased from 10% to 8.4%.
- Across the 12 months ending September 2026, Bruegger's’ estimated Share of Search among bagels in United States increased from 4.4% to 5.6%.
- Across the 12 months ending September 2026, Sara Lee’s estimated Share of Search among bagels in United States decreased from 1.7% to 1.1%.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States peaked at 83% in February 2026 and was lowest at 79.5% in July 2026.
- Across the 12 months ending September 2026, Thomas'’s estimated Share of Search among bagels in United States peaked at 12.3% in December 2025 and was lowest at 8.3% in August 2026.
- Across the 12 months ending September 2026, Bruegger's’ estimated Share of Search among bagels in United States peaked at 7.3% in July 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Lender's rose from 5th to 4th among bagels in United States.
- Across the 12 months ending September 2026, Sara Lee fell from 4th to 5th among bagels in United States.
- Across the 12 months ending September 2026, New York Bakery held steady: its estimated Share of Search among bagels in United States moved less than 0.5 percentage points.
How did search popularity change for United States bagels in September 2026?
5 changes
In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.
In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.
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