How popular isNew York Bakery in search?
In September 2026, there were an estimated 8.2K branded searches for New York Bakery in United States which is down 17.9% over the last 12 months. New York Bakery holds 0.62% estimated Share of Search among United States bagels and is ranked 6th of 6 competitors for search popularity.
Einstein Bros82.9%
Thomas'8.4%
Bruegger's5.6%
Lender's1.4%- Sara Lee1.1%
- New York Bakery0.62%
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Which bagels compete with New York Bakery?
Share of Search by month for Einstein Bros, Thomas', Bruegger's, New York Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10% | 4.4% | 1.1% | 1.7% | 0.91% |
| Nov 2025 | 81.6% | 10% | 4.4% | 1.1% | 2% | 0.9% |
| Dec 2025 | 80.7% | 12.3% | 3.6% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 81.1% | 12.2% | 3% | 1.1% | 1.6% | 0.9% |
| Feb 2026 | 83% | 10.2% | 3.3% | 1.1% | 1.7% | 0.75% |
| Mar 2026 | 81% | 9.8% | 5.9% | 1.3% | 1.3% | 0.72% |
| Apr 2026 | 79.8% | 9.8% | 6.6% | 1.3% | 1.6% | 0.88% |
| May 2026 | 82.6% | 8.3% | 6.3% | 0.92% | 1.1% | 0.75% |
| Jun 2026 | 82.3% | 8.3% | 6.2% | 1.1% | 1.4% | 0.75% |
| Jul 2026 | 79.5% | 9.8% | 7.3% | 1.6% | 1.1% | 0.72% |
| Aug 2026 | 82.1% | 8.3% | 6.2% | 1.4% | 1.4% | 0.61% |
| Sep 2026 | 82.9% | 8.4% | 5.6% | 1.4% | 1.1% | 0.62% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 1.1M | 0% | +0.8 points | |
| 2, held 2nd | 8.4% | 110K | 0% | +0.1 points | |
| 3, held 3rd | 5.6% | 73.6K | -10.9% | -0.6 points | |
| 4, held 4th | 1.4% | 18.1K | 0% | 0 points | |
| 5, held 5th | 1.1% | 14.8K | -18.2% | -0.2 points | |
| 6, held 6th | 0.62% | 8.2K | 0% | 0 points |
82.9%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Thomas'8.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.6%
Held 3rd. 73.6K estimated branded searches, -10.9% vs prior month. Share -0.6 points.
4.
Lender's1.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Sara Lee
1.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.62%
Held 6th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between New York Bakery and its closest rivals
- New York Bakery vs Einstein Bros: compare search popularity
- New York Bakery vs Thomas': compare search popularity
- New York Bakery vs Bruegger's: compare search popularity
- New York Bakery vs Lender's: compare search popularity
- New York Bakery vs Sara Lee: compare search popularity
- Compare New York Bakery with any brand
Every comparison with New York Bakery
5 comparisons
How has branded search demand for New York Bakery changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New York Bakery in United States fell from 9.9K to 8.2K.
- Across the 12 months ending September 2026, New York Bakery’s estimated Share of Search among bagels in United States held steady, from 0.91% to 0.62%.
How did search popularity change for United States bagels in September 2026?
5 changes
In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.
In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.
How is New York Bakery measured?
Brandwave collects information about searches that people make online using New York Bakery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- new york bakery
- new york bakery bagels
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