New York Bakery vs Thomas':Which is searched more in United States?
In September 2026, Thomas' had more branded searches than New York Bakery among bagels in United States. Thomas' was estimated to have 110K branded searches compared to New York Bakery’s 8.2K, and held an 8.4% Share of Search versus New York Bakery’s 0.62%.
Follow New York Bakery vs Thomas' and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, New York Bakery or Thomas'?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thomas', New York Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10% | 4.4% | 1.1% | 1.7% | 0.91% |
| Nov 2025 | 81.6% | 10% | 4.4% | 1.1% | 2% | 0.9% |
| Dec 2025 | 80.7% | 12.3% | 3.6% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 81.1% | 12.2% | 3% | 1.1% | 1.6% | 0.9% |
| Feb 2026 | 83% | 10.2% | 3.3% | 1.1% | 1.7% | 0.75% |
| Mar 2026 | 81% | 9.8% | 5.9% | 1.3% | 1.3% | 0.72% |
| Apr 2026 | 79.8% | 9.8% | 6.6% | 1.3% | 1.6% | 0.88% |
| May 2026 | 82.6% | 8.3% | 6.3% | 0.92% | 1.1% | 0.75% |
| Jun 2026 | 82.3% | 8.3% | 6.2% | 1.1% | 1.4% | 0.75% |
| Jul 2026 | 79.5% | 9.8% | 7.3% | 1.6% | 1.1% | 0.72% |
| Aug 2026 | 82.1% | 8.3% | 6.2% | 1.4% | 1.4% | 0.61% |
| Sep 2026 | 82.9% | 8.4% | 5.6% | 1.4% | 1.1% | 0.62% |
How has the New York Bakery and Thomas' comparison changed over the last 12 months?
3 findings
- Thomas' was ahead of New York Bakery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New York Bakery’s estimated Share of Search among bagels in United States moved from 0.91% to 0.62%, and its estimated monthly branded searches moved from 9.9K to 8.2K.
- Across the 12 months ending September 2026, Thomas'’s estimated Share of Search among bagels in United States moved from 10% to 8.4%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for United States bagels in September 2026?
1 change
Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.
Other head-to-heads among bagels
How each brand is measured
Brandwave collects information about searches that people make online using New York Bakery’s and Thomas'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New York Bakery
2 branded search terms
- new york bakery
- new york bakery bagels
Thomas'
1 branded search term
- thomas'
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.