Brandwave

How popular isBest Buy in search?

In September 2026, there were an estimated 16.6M branded searches for Best Buy in United States which held steady over the last 12 months. Best Buy holds 83.4% estimated Share of Search among United States electronics retailers and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Best Buy83.4%
  2. Micro Center11.2%
  3. Newegg3.4%
  4. B&H Photo2%
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Which electronics retailers compete with Best Buy?

Best Buy against electronics retailers in United States, by month

Share of Search by month for Best Buy, Micro Center, Newegg, B&H Photo. The figures are in the table below the chart.

View monthly share of search table
MonthBest BuyMicro CenterNeweggB&H Photo
Oct 202583.6%11.3%3.4%1.7%
Nov 202583%11.2%4.1%1.8%
Dec 202583.7%11.3%3.4%1.7%
Jan 202680.5%13.3%4%2.3%
Feb 202680.5%13.3%4%2.3%
Mar 202683.1%11.2%3.4%2.3%
Apr 202680.9%13.3%3.3%2.4%
May 202681.4%13.4%2.7%2.5%
Jun 202681.3%13.4%3.3%2%
Jul 202683.5%11.3%3.4%1.8%
Aug 202681.3%13.4%3.3%2%
Sep 202683.4%11.2%3.4%2%
  1. 1.Best Buy

    83.4%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share +2 points.

  2. Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Newegg

    3.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Held 4th. 402K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Best Buy and its closest rivals

Every comparison with Best Buy

How has branded search demand for Best Buy changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Best Buy in United States held steady at 16.6M.
  • Across the 12 months ending September 2026, Best Buy’s estimated Share of Search among electronics retailers in United States peaked at 83.7% in December 2025 and was lowest at 80.5% in January 2026.

How did search popularity change for United States electronics retailers in September 2026?

  1. In September 2026, Best Buy gained estimated Share of Search among electronics retailers in United States, from 81.3% to 83.4%.

  2. In September 2026, Micro Center lost estimated Share of Search among electronics retailers in United States, from 13.4% to 11.2%.

  3. Estimated monthly branded searches for B&H Photo in United States rose 19.5% over 12 measured months, from 337K to 402K in September 2026.

How is Best Buy measured?

Brandwave collects information about searches that people make online using Best Buy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • best buy

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How the Brand Demand Index is measured

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Is Best Buy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.