How popular isProgresso in search?
In September 2026, there were an estimated 33.7K branded searches for Progresso in United States which is down 18.2% over the last 12 months. Progresso holds 11.8% estimated Share of Search among United States soup brands and is ranked 2nd of 4 competitors for search popularity.
Campbell's73.4%
Progresso11.8%
Heinz9.5%
Amy's5.3%
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Which soup brands compete with Progresso?
Share of Search by month for Campbell's, Progresso, Heinz, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Heinz | Amy's |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 14.8% | 14.6% | 4.5% |
| Nov 2025 | 90.4% | 4.7% | 3.8% | 1.2% |
| Dec 2025 | 80.7% | 11.1% | 6% | 2.3% |
| Jan 2026 | 71% | 16.3% | 8.7% | 4% |
| Feb 2026 | 72.4% | 13.3% | 9.8% | 4.5% |
| Mar 2026 | 75.1% | 11.7% | 9.1% | 4.1% |
| Apr 2026 | 73.7% | 8.7% | 9.6% | 8% |
| May 2026 | 72% | 11.2% | 10% | 6.8% |
| Jun 2026 | 74.4% | 9.4% | 10.4% | 5.8% |
| Jul 2026 | 73.3% | 9.8% | 10.8% | 6% |
| Aug 2026 | 72.4% | 10.7% | 12.3% | 4.6% |
| Sep 2026 | 73.4% | 11.8% | 9.5% | 5.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 209K | +31% | +0.9 points | |
| 2, moved from 3rd to 2nd | 11.8% | 33.7K | +43.4% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 27.1K | 0% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.3% | 15.1K | +48.8% | +0.7 points |
73.4%
Held 1st. 209K estimated branded searches, +31% vs prior month. Share +0.9 points.
11.8%
Moved from 3rd to 2nd. 33.7K estimated branded searches, +43.4% vs prior month. Share +1.2 points.
3.
Heinz9.5%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
4.
Amy's5.3%
Held 4th. 15.1K estimated branded searches, +48.8% vs prior month. Share +0.7 points.
Compare search popularity between Progresso and its closest rivals
Every comparison with Progresso
3 comparisons
How has branded search demand for Progresso changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Progresso in United States fell from 41.2K to 33.7K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States decreased from 14.8% to 11.8%.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States peaked at 16.3% in January 2026 and was lowest at 4.7% in November 2025.
How did search popularity change for United States soup brands in September 2026?
4 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.
In September 2026, Amy's gained estimated Share of Search among soup brands in United States, from 4.6% to 5.3%.
In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.
How is Progresso measured?
Brandwave collects information about searches that people make online using Progresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- progresso
- progresso soup
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