Soup brands in United States:Which are searched most?
In September 2026, Campbell's was the most searched among soup brands in United States, with an estimated 209K branded searches and 73.4% estimated Share of Search within this set.
Campbell's73.4%
Progresso11.8%
Heinz9.5%
Amy's5.3%
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Share of SearchLeaderboard
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Progresso, Heinz, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Heinz | Amy's |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 14.8% | 14.6% | 4.5% |
| Nov 2025 | 90.4% | 4.7% | 3.8% | 1.2% |
| Dec 2025 | 80.7% | 11.1% | 6% | 2.3% |
| Jan 2026 | 71% | 16.3% | 8.7% | 4% |
| Feb 2026 | 72.4% | 13.3% | 9.8% | 4.5% |
| Mar 2026 | 75.1% | 11.7% | 9.1% | 4.1% |
| Apr 2026 | 73.7% | 8.7% | 9.6% | 8% |
| May 2026 | 72% | 11.2% | 10% | 6.8% |
| Jun 2026 | 74.4% | 9.4% | 10.4% | 5.8% |
| Jul 2026 | 73.3% | 9.8% | 10.8% | 6% |
| Aug 2026 | 72.4% | 10.7% | 12.3% | 4.6% |
| Sep 2026 | 73.4% | 11.8% | 9.5% | 5.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 209K | +31% | +0.9 points | |
| 2, moved from 3rd to 2nd | 11.8% | 33.7K | +43.4% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 27.1K | 0% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.3% | 15.1K | +48.8% | +0.7 points |
73.4%
Held 1st. 209K estimated branded searches, +31% vs prior month. Share +0.9 points.
11.8%
Moved from 3rd to 2nd. 33.7K estimated branded searches, +43.4% vs prior month. Share +1.2 points.
3.
Heinz9.5%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
4.
Amy's5.3%
Held 4th. 15.1K estimated branded searches, +48.8% vs prior month. Share +0.7 points.
Compare search popularity between leading brands
- Campbell's vs Progresso: compare search popularity
- Campbell's vs Heinz: compare search popularity
- Campbell's vs Amy's: compare search popularity
- Progresso vs Heinz: compare search popularity
- Progresso vs Amy's: compare search popularity
- Heinz vs Amy's: compare search popularity
- Compare any of these brands
Which brand is most popular in search among soup brands in United States?
4 brands
In September 2026, Campbell's was the most searched among soup brands in United States, with an estimated 209K branded searches and 73.4% estimated Share of Search within this set. Progresso is in 2nd place, 61.5 percentage points behind at 11.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Campbell's | 66.1% → 73.4% | 90.4%Nov 2025 | 66.1%Oct 2025 | 1st |
| Progresso | 14.8% → 11.8% | 16.3%Jan 2026 | 4.7%Nov 2025 | 2nd |
| Heinz | 14.6% → 9.5% | 14.6%Oct 2025 | 3.8%Nov 2025 | 3rd |
| Amy's | 4.5% → 5.3% | 8%Apr 2026 | 1.2%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States increased from 66.1% to 73.4%.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States decreased from 14.8% to 11.8%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States decreased from 14.6% to 9.5%.
- Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States increased from 4.5% to 5.3%.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States peaked at 90.4% in November 2025 and was lowest at 66.1% in October 2025.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States peaked at 16.3% in January 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States peaked at 14.6% in October 2025 and was lowest at 3.8% in November 2025.
- Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States peaked at 8% in April 2026 and was lowest at 1.2% in November 2025.
How did search popularity change for United States soup brands in September 2026?
4 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.
In September 2026, Amy's gained estimated Share of Search among soup brands in United States, from 4.6% to 5.3%.
In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.
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