How popular isAmy's in search?
In September 2026, there were an estimated 15.1K branded searches for Amy's in United States which is up 21.1% over the last 12 months. Amy's holds 5.3% estimated Share of Search among United States soup brands and is ranked 4th of 4 competitors for search popularity.
Campbell's73.4%
Progresso11.8%
Heinz9.5%
Amy's5.3%
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Which soup brands compete with Amy's?
Share of Search by month for Campbell's, Progresso, Heinz, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Heinz | Amy's |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 14.8% | 14.6% | 4.5% |
| Nov 2025 | 90.4% | 4.7% | 3.8% | 1.2% |
| Dec 2025 | 80.7% | 11.1% | 6% | 2.3% |
| Jan 2026 | 71% | 16.3% | 8.7% | 4% |
| Feb 2026 | 72.4% | 13.3% | 9.8% | 4.5% |
| Mar 2026 | 75.1% | 11.7% | 9.1% | 4.1% |
| Apr 2026 | 73.7% | 8.7% | 9.6% | 8% |
| May 2026 | 72% | 11.2% | 10% | 6.8% |
| Jun 2026 | 74.4% | 9.4% | 10.4% | 5.8% |
| Jul 2026 | 73.3% | 9.8% | 10.8% | 6% |
| Aug 2026 | 72.4% | 10.7% | 12.3% | 4.6% |
| Sep 2026 | 73.4% | 11.8% | 9.5% | 5.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 209K | +31% | +0.9 points | |
| 2, moved from 3rd to 2nd | 11.8% | 33.7K | +43.4% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 27.1K | 0% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.3% | 15.1K | +48.8% | +0.7 points |
73.4%
Held 1st. 209K estimated branded searches, +31% vs prior month. Share +0.9 points.
11.8%
Moved from 3rd to 2nd. 33.7K estimated branded searches, +43.4% vs prior month. Share +1.2 points.
3.
Heinz9.5%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
4.
Amy's5.3%
Held 4th. 15.1K estimated branded searches, +48.8% vs prior month. Share +0.7 points.
Compare search popularity between Amy's and its closest rivals
Every comparison with Amy's
3 comparisons
How has branded search demand for Amy's changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amy's in United States rose from 12.5K to 15.1K.
- Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States increased from 4.5% to 5.3%.
- Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States peaked at 8% in April 2026 and was lowest at 1.2% in November 2025.
How did search popularity change for United States soup brands in September 2026?
4 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.
In September 2026, Amy's gained estimated Share of Search among soup brands in United States, from 4.6% to 5.3%.
In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.
How is Amy's measured?
Brandwave collects information about searches that people make online using Amy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- amy s
- amys kitchen
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Is Amy's your brand?
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