How popular isBarnes & Noble in search?
In September 2026, there were an estimated 7.5M branded searches for Barnes & Noble in United States which is up 22.1% over the last 12 months. Barnes & Noble holds 81.8% estimated Share of Search among United States bookstores and is ranked 1st of 3 competitors for search popularity.
Barnes & Noble81.8%
Half Price Books10.9%
Books-A-Million7.3%
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Which bookstores compete with Barnes & Noble?
Share of Search by month for Barnes & Noble, Half Price Books, Books-A-Million. The figures are in the table below the chart.
View monthly share of search table
| Month | Barnes & Noble | Half Price Books | Books-A-Million |
|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 8.8% |
| Nov 2025 | 83.4% | 9.1% | 7.5% |
| Dec 2025 | 84.8% | 7.6% | 7.6% |
| Jan 2026 | 80.5% | 10.7% | 8.8% |
| Feb 2026 | 80.4% | 10.8% | 8.8% |
| Mar 2026 | 82% | 9% | 9% |
| Apr 2026 | 80.4% | 10.8% | 8.8% |
| May 2026 | 80.5% | 10.7% | 8.8% |
| Jun 2026 | 83.4% | 9.1% | 7.5% |
| Jul 2026 | 81.8% | 10.9% | 7.3% |
| Aug 2026 | 80.5% | 10.7% | 8.8% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 7.5M | -0.08% | +1.3 points | |
| 2, held 2nd | 10.9% | 1M | 0% | +0.2 points | |
| 3, held 3rd | 7.3% | 673K | -18.2% | -1.5 points |
81.8%
Held 1st. 7.5M estimated branded searches, -0.08% vs prior month. Share +1.3 points.
10.9%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.
7.3%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
Compare search popularity between Barnes & Noble and its closest rivals
Every comparison with Barnes & Noble
2 comparisons
How has branded search demand for Barnes & Noble changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barnes & Noble in United States rose from 6.1M to 7.5M.
- Across the 12 months ending September 2026, Barnes & Noble’s estimated Share of Search among bookstores in United States increased from 80.4% to 81.8%.
- Across the 12 months ending September 2026, Barnes & Noble’s estimated Share of Search among bookstores in United States peaked at 84.8% in December 2025 and was lowest at 80.4% in October 2025.
How did search popularity change for United States bookstores in September 2026?
3 changes
In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%.
In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
How is Barnes & Noble measured?
Brandwave collects information about searches that people make online using Barnes & Noble’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- barnes and noble
- barnes noble
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Is Barnes & Noble your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.