How popular isHalf Price Books in search?
In September 2026, there were an estimated 1M branded searches for Half Price Books in United States which is up 21.5% over the last 12 months. Half Price Books holds 10.9% estimated Share of Search among United States bookstores and is ranked 2nd of 3 competitors for search popularity.
Barnes & Noble81.8%
Half Price Books10.9%
Books-A-Million7.3%
Follow Half Price Books and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bookstores compete with Half Price Books?
Share of Search by month for Barnes & Noble, Half Price Books, Books-A-Million. The figures are in the table below the chart.
View monthly share of search table
| Month | Barnes & Noble | Half Price Books | Books-A-Million |
|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 8.8% |
| Nov 2025 | 83.4% | 9.1% | 7.5% |
| Dec 2025 | 84.8% | 7.6% | 7.6% |
| Jan 2026 | 80.5% | 10.7% | 8.8% |
| Feb 2026 | 80.4% | 10.8% | 8.8% |
| Mar 2026 | 82% | 9% | 9% |
| Apr 2026 | 80.4% | 10.8% | 8.8% |
| May 2026 | 80.5% | 10.7% | 8.8% |
| Jun 2026 | 83.4% | 9.1% | 7.5% |
| Jul 2026 | 81.8% | 10.9% | 7.3% |
| Aug 2026 | 80.5% | 10.7% | 8.8% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 7.5M | -0.08% | +1.3 points | |
| 2, held 2nd | 10.9% | 1M | 0% | +0.2 points | |
| 3, held 3rd | 7.3% | 673K | -18.2% | -1.5 points |
81.8%
Held 1st. 7.5M estimated branded searches, -0.08% vs prior month. Share +1.3 points.
10.9%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.
7.3%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
Compare search popularity between Half Price Books and its closest rivals
Every comparison with Half Price Books
2 comparisons
How has branded search demand for Half Price Books changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Half Price Books in United States rose from 823K to 1M.
- Across the 12 months ending September 2026, Half Price Books’ estimated Share of Search among bookstores in United States peaked at 10.9% in July 2026 and was lowest at 7.6% in December 2025.
How did search popularity change for United States bookstores in September 2026?
3 changes
In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%.
In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
How is Half Price Books measured?
Brandwave collects information about searches that people make online using Half Price Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- half price books
Do you work for Half Price Books? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Half Price Books your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.