Brandwave

Storage facilities in United States:Which are searched most?

In September 2026, Public Storage was the most searched among storage facilities in United States, with an estimated 2.2M branded searches and 57.1% estimated Share of Search within this set.

Share of Search, September 2026
  1. Public Storage57.1%
  2. Extra Space38.8%
  3. CubeSmart2.8%
  4. StorageMart1.3%

Follow storage facilities and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage facilities in United States, by month

Share of Search by month for Public Storage, Extra Space, CubeSmart. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMart
Oct 202541.7%52.4%3.8%2.1%
Nov 202541.7%52.4%3.8%2.1%
Dec 202541.9%52.6%3.8%1.7%
Jan 202641.9%52.6%3.8%1.7%
Feb 202642.3%52.9%3.1%1.7%
Mar 202646.8%47.9%3.4%1.9%
Apr 202646.8%47.9%3.4%1.9%
May 202642.4%52.7%3.1%1.7%
Jun 202646.9%47.8%3.4%1.9%
Jul 202646.9%47.8%3.4%1.9%
Aug 202652.5%43.5%2.6%1.4%
Sep 202657.1%38.8%2.8%1.3%

This month’s ranking, September 2026

  1. 1.Public Storage

    57.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Extra Space

    38.8%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.7 points.

  3. 3.CubeSmart

    2.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.StorageMart

    1.3%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among storage facilities in United States?

In September 2026, Public Storage was the most searched among storage facilities in United States, with an estimated 2.2M branded searches and 57.1% estimated Share of Search within this set. Extra Space is in 2nd place, 18.3 percentage points behind at 38.8% Share of Search.

United States storage facilities, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Public Storage41.7% → 57.1%57.1%Sep 202641.7%Oct 20252nd → 1st
Extra Space52.4% → 38.8%52.9%Feb 202638.8%Sep 20261st → 2nd
CubeSmart3.8% → 2.8%3.8%Dec 20252.6%Aug 20263rd
StorageMart2.1% → 1.3%2.1%Oct 20251.3%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Public Storage’s estimated Share of Search among storage facilities in United States increased from 41.7% to 57.1%.
  • Across the 12 months ending September 2026, Extra Space’s estimated Share of Search among storage facilities in United States decreased from 52.4% to 38.8%.
  • Across the 12 months ending September 2026, CubeSmart’s estimated Share of Search among storage facilities in United States decreased from 3.8% to 2.8%.
  • Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United States decreased from 2.1% to 1.3%.
  • Across the 12 months ending September 2026, Extra Space’s estimated Share of Search among storage facilities in United States peaked at 52.9% in February 2026 and was lowest at 38.8% in September 2026.
  • Across the 12 months ending September 2026, CubeSmart’s estimated Share of Search among storage facilities in United States peaked at 3.8% in December 2025 and was lowest at 2.6% in August 2026.
  • Across the 12 months ending September 2026, Public Storage rose from 2nd to 1st among storage facilities in United States.
  • Across the 12 months ending September 2026, Extra Space fell from 1st to 2nd among storage facilities in United States.

How did search popularity change for United States storage facilities in September 2026?

  1. In September 2026, Public Storage gained estimated Share of Search among storage facilities in United States, from 52.5% to 57.1%.

  2. In September 2026, Extra Space lost estimated Share of Search among storage facilities in United States, from 43.5% to 38.8%.

  3. Estimated monthly branded searches for StorageMart in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free