How popular isExtra Space in search?
In September 2026, there were an estimated 1.5M branded searches for Extra Space in United States which held steady over the last 12 months. Extra Space holds 38.8% estimated Share of Search among United States storage facilities and is ranked 2nd of 4 competitors for search popularity.
Public Storage57.1%
Extra Space38.8%
CubeSmart2.8%
StorageMart1.3%
Follow Extra Space and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which storage facilities compete with Extra Space?
Share of Search by month for Public Storage, Extra Space, CubeSmart. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Storage | Extra Space | CubeSmart | StorageMart |
|---|---|---|---|---|
| Oct 2025 | 41.7% | 52.4% | 3.8% | 2.1% |
| Nov 2025 | 41.7% | 52.4% | 3.8% | 2.1% |
| Dec 2025 | 41.9% | 52.6% | 3.8% | 1.7% |
| Jan 2026 | 41.9% | 52.6% | 3.8% | 1.7% |
| Feb 2026 | 42.3% | 52.9% | 3.1% | 1.7% |
| Mar 2026 | 46.8% | 47.9% | 3.4% | 1.9% |
| Apr 2026 | 46.8% | 47.9% | 3.4% | 1.9% |
| May 2026 | 42.4% | 52.7% | 3.1% | 1.7% |
| Jun 2026 | 46.9% | 47.8% | 3.4% | 1.9% |
| Jul 2026 | 46.9% | 47.8% | 3.4% | 1.9% |
| Aug 2026 | 52.5% | 43.5% | 2.6% | 1.4% |
| Sep 2026 | 57.1% | 38.8% | 2.8% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 2.2M | 0% | +4.6 points | |
| 2, held 2nd | 38.8% | 1.5M | -18% | -4.7 points | |
| 3, held 3rd | 2.8% | 110K | 0% | +0.2 points | |
| 4, held 4th | 1.3% | 49.5K | -18.2% | -0.2 points |
57.1%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +4.6 points.
38.8%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.7 points.
2.8%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.3%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Extra Space and its closest rivals
Every comparison with Extra Space
3 comparisons
How has branded search demand for Extra Space changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Extra Space in United States held steady at 1.5M.
- Across the 12 months ending September 2026, Extra Space’s estimated Share of Search among storage facilities in United States decreased from 52.4% to 38.8%.
- Across the 12 months ending September 2026, Extra Space’s estimated Share of Search among storage facilities in United States peaked at 52.9% in February 2026 and was lowest at 38.8% in September 2026.
- Across the 12 months ending September 2026, Extra Space fell from 1st to 2nd among storage facilities in United States.
How did search popularity change for United States storage facilities in September 2026?
3 changes
In September 2026, Public Storage gained estimated Share of Search among storage facilities in United States, from 52.5% to 57.1%.
In September 2026, Extra Space lost estimated Share of Search among storage facilities in United States, from 43.5% to 38.8%.
Estimated monthly branded searches for StorageMart in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How is Extra Space measured?
Brandwave collects information about searches that people make online using Extra Space’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- extra space
- extra space storage
Do you work for Extra Space? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Extra Space your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.