Home insurance brands in United States:Which are searched most?
In September 2026, State Farm was the most searched among home insurance brands in United States, with an estimated 1.7M branded searches and 60.4% estimated Share of Search within this set.
State Farm60.4%
Liberty Mutual23.3%
Allstate8.5%
Lemonade7.8%
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Share of SearchLeaderboard
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Farm, Liberty Mutual, Allstate, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Lemonade |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 20% | 9% | 7.5% |
| Nov 2025 | 66.4% | 17.1% | 9.4% | 7.1% |
| Dec 2025 | 65.9% | 17% | 9.3% | 7.8% |
| Jan 2026 | 62.7% | 19.1% | 8.6% | 9.6% |
| Feb 2026 | 58.7% | 18.5% | 15.1% | 7.7% |
| Mar 2026 | 66.3% | 17.1% | 7.7% | 8.9% |
| Apr 2026 | 63.2% | 19.3% | 8.6% | 8.9% |
| May 2026 | 61.8% | 19.5% | 8.7% | 10% |
| Jun 2026 | 61.1% | 19.2% | 8.6% | 11.1% |
| Jul 2026 | 60.5% | 19.1% | 8.5% | 11.9% |
| Aug 2026 | 64% | 20.7% | 7.6% | 7.7% |
| Sep 2026 | 60.4% | 23.3% | 8.5% | 7.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 1.7M | -15.9% | -3.5 points | |
| 2, held 2nd | 23.3% | 673K | 0% | +2.6 points | |
| 3, moved from 4th to 3rd | 8.5% | 246K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 225K | -10.3% | +0.1 pointsmoved from 3rd to 4th |
60.4%
Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.5 points.
23.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Allstate8.5%
Moved from 4th to 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Lemonade7.8%
Moved from 3rd to 4th. 225K estimated branded searches, -10.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- State Farm vs Liberty Mutual: compare search popularity
- State Farm vs Allstate: compare search popularity
- State Farm vs Lemonade: compare search popularity
- Liberty Mutual vs Allstate: compare search popularity
- Liberty Mutual vs Lemonade: compare search popularity
- Allstate vs Lemonade: compare search popularity
- Compare any of these brands
Which brand is most popular in search among home insurance brands in United States?
4 brands
In September 2026, State Farm was the most searched among home insurance brands in United States, with an estimated 1.7M branded searches and 60.4% estimated Share of Search within this set. Liberty Mutual is in 2nd place, 37.1 percentage points behind at 23.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| State Farm | 63.5% → 60.4% | 66.4%Nov 2025 | 58.7%Feb 2026 | 1st |
| Liberty Mutual | 20% → 23.3% | 23.3%Sep 2026 | 17%Dec 2025 | 2nd |
| Allstate | 9% → 8.5% | 15.1%Feb 2026 | 7.6%Aug 2026 | 3rd |
| Lemonade | 7.5% → 7.8% | 11.9%Jul 2026 | 7.1%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States decreased from 63.5% to 60.4%.
- Across the 12 months ending September 2026, Liberty Mutual’s estimated Share of Search among home insurance brands in United States increased from 20% to 23.3%.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States peaked at 66.4% in November 2025 and was lowest at 58.7% in February 2026.
- Across the 12 months ending September 2026, Liberty Mutual’s estimated Share of Search among home insurance brands in United States peaked at 23.3% in September 2026 and was lowest at 17% in December 2025.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among home insurance brands in United States peaked at 15.1% in February 2026 and was lowest at 7.6% in August 2026.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among home insurance brands in United States peaked at 11.9% in July 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Allstate and Lemonade held steady: their estimated Share of Search among home insurance brands in United States each moved less than 0.5 percentage points.
How did search popularity change for United States home insurance brands in September 2026?
3 changes
In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%.
In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.
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