How popular isState Farm in search?
In September 2026, there were an estimated 1.7M branded searches for State Farm in United States which held steady over the last 12 months. State Farm holds 60.4% estimated Share of Search among United States home insurance brands and is ranked 1st of 4 competitors for search popularity.
State Farm60.4%
Liberty Mutual23.3%
Allstate8.5%
Lemonade7.8%
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Which home insurance brands compete with State Farm?
Share of Search by month for State Farm, Liberty Mutual, Allstate, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Lemonade |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 20% | 9% | 7.5% |
| Nov 2025 | 66.4% | 17.1% | 9.4% | 7.1% |
| Dec 2025 | 65.9% | 17% | 9.3% | 7.8% |
| Jan 2026 | 62.7% | 19.1% | 8.6% | 9.6% |
| Feb 2026 | 58.7% | 18.5% | 15.1% | 7.7% |
| Mar 2026 | 66.3% | 17.1% | 7.7% | 8.9% |
| Apr 2026 | 63.2% | 19.3% | 8.6% | 8.9% |
| May 2026 | 61.8% | 19.5% | 8.7% | 10% |
| Jun 2026 | 61.1% | 19.2% | 8.6% | 11.1% |
| Jul 2026 | 60.5% | 19.1% | 8.5% | 11.9% |
| Aug 2026 | 64% | 20.7% | 7.6% | 7.7% |
| Sep 2026 | 60.4% | 23.3% | 8.5% | 7.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 1.7M | -15.9% | -3.5 points | |
| 2, held 2nd | 23.3% | 673K | 0% | +2.6 points | |
| 3, moved from 4th to 3rd | 8.5% | 246K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 225K | -10.3% | +0.1 pointsmoved from 3rd to 4th |
60.4%
Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.5 points.
23.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Allstate8.5%
Moved from 4th to 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Lemonade7.8%
Moved from 3rd to 4th. 225K estimated branded searches, -10.3% vs prior month. Share +0.1 points.
Compare search popularity between State Farm and its closest rivals
Every comparison with State Farm
3 comparisons
How has branded search demand for State Farm changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for State Farm in United States held steady at 1.7M.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States decreased from 63.5% to 60.4%.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States peaked at 66.4% in November 2025 and was lowest at 58.7% in February 2026.
How did search popularity change for United States home insurance brands in September 2026?
3 changes
In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%.
In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.
How is State Farm measured?
Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- state farm
- state farm insurance
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Is State Farm your brand?
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