Liberty Mutual vs State Farm:Which is searched more in United States?
In September 2026, State Farm had more branded searches than Liberty Mutual among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Liberty Mutual’s 673K, and held a 60.4% Share of Search versus Liberty Mutual’s 23.3%.
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Which is more popular in search, Liberty Mutual or State Farm?
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Farm, Liberty Mutual. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Lemonade |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 20% | 9% | 7.5% |
| Nov 2025 | 66.4% | 17.1% | 9.4% | 7.1% |
| Dec 2025 | 65.9% | 17% | 9.3% | 7.8% |
| Jan 2026 | 62.7% | 19.1% | 8.6% | 9.6% |
| Feb 2026 | 58.7% | 18.5% | 15.1% | 7.7% |
| Mar 2026 | 66.3% | 17.1% | 7.7% | 8.9% |
| Apr 2026 | 63.2% | 19.3% | 8.6% | 8.9% |
| May 2026 | 61.8% | 19.5% | 8.7% | 10% |
| Jun 2026 | 61.1% | 19.2% | 8.6% | 11.1% |
| Jul 2026 | 60.5% | 19.1% | 8.5% | 11.9% |
| Aug 2026 | 64% | 20.7% | 7.6% | 7.7% |
| Sep 2026 | 60.4% | 23.3% | 8.5% | 7.8% |
How has the Liberty Mutual and State Farm comparison changed over the last 12 months?
3 findings
- State Farm was ahead of Liberty Mutual in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liberty Mutual’s estimated Share of Search among home insurance brands in United States moved from 20% to 23.3%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States moved from 63.5% to 60.4%, and its estimated monthly branded searches held steady at 1.7M.
How did search popularity change for United States home insurance brands in September 2026?
2 changes
In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%.
In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.
Other head-to-heads among home insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Liberty Mutual’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liberty Mutual
1 branded search term
- liberty mutual
State Farm
2 branded search terms
- state farm
- state farm insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.