Allstate vs Lemonade:Which is searched more in United States?
In September 2026, Allstate had more branded searches than Lemonade among home insurance brands in United States. Allstate was estimated to have 246K branded searches compared to Lemonade’s 225K, and held an 8.5% Share of Search versus Lemonade’s 7.8%.
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Which is more popular in search, Allstate or Lemonade?
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allstate, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Lemonade |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 20% | 9% | 7.5% |
| Nov 2025 | 66.4% | 17.1% | 9.4% | 7.1% |
| Dec 2025 | 65.9% | 17% | 9.3% | 7.8% |
| Jan 2026 | 62.7% | 19.1% | 8.6% | 9.6% |
| Feb 2026 | 58.7% | 18.5% | 15.1% | 7.7% |
| Mar 2026 | 66.3% | 17.1% | 7.7% | 8.9% |
| Apr 2026 | 63.2% | 19.3% | 8.6% | 8.9% |
| May 2026 | 61.8% | 19.5% | 8.7% | 10% |
| Jun 2026 | 61.1% | 19.2% | 8.6% | 11.1% |
| Jul 2026 | 60.5% | 19.1% | 8.5% | 11.9% |
| Aug 2026 | 64% | 20.7% | 7.6% | 7.7% |
| Sep 2026 | 60.4% | 23.3% | 8.5% | 7.8% |
How has the Allstate and Lemonade comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Lemonade took it in January 2026, Allstate took it in February 2026, Lemonade took it in March 2026, Allstate took it in September 2026.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among home insurance brands in United States moved from 9% to 8.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among home insurance brands in United States moved from 7.5% to 7.8%, and its estimated monthly branded searches moved from 206K to 225K.
How did search popularity change for United States home insurance brands in September 2026?
1 change
In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
Other head-to-heads among home insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Allstate’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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