Brandwave

How popular isLemonade in search?

In September 2026, there were an estimated 225K branded searches for Lemonade in United States which is up 9.2% over the last 12 months. Lemonade holds 7.8% estimated Share of Search among United States home insurance brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, September 2026
  1. State Farm60.4%
  2. Liberty Mutual23.3%
  3. Allstate8.5%
  4. Lemonade7.8%
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Where does Lemonade compete?

Lemonade is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home insurance brands4th of 47.8%Shown below
Pet insurance brands2nd of 343.1%Show ranking

Which home insurance brands compete with Lemonade?

Lemonade against home insurance brands in United States, by month

Share of Search by month for State Farm, Liberty Mutual, Allstate, Lemonade. The figures are in the table below the chart.

View monthly share of search table
MonthState FarmLiberty MutualAllstateLemonade
Oct 202563.5%20%9%7.5%
Nov 202566.4%17.1%9.4%7.1%
Dec 202565.9%17%9.3%7.8%
Jan 202662.7%19.1%8.6%9.6%
Feb 202658.7%18.5%15.1%7.7%
Mar 202666.3%17.1%7.7%8.9%
Apr 202663.2%19.3%8.6%8.9%
May 202661.8%19.5%8.7%10%
Jun 202661.1%19.2%8.6%11.1%
Jul 202660.5%19.1%8.5%11.9%
Aug 202664%20.7%7.6%7.7%
Sep 202660.4%23.3%8.5%7.8%

  1. 1.State Farm

    60.4%

    Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.5 points.

  2. 2.Liberty Mutual

    23.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Allstate

    8.5%

    Moved from 4th to 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Lemonade

    7.8%

    Moved from 3rd to 4th. 225K estimated branded searches, -10.3% vs prior month. Share +0.1 points.

Compare search popularity between Lemonade and its closest rivals

Every comparison with Lemonade

How has branded search demand for Lemonade changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lemonade in United States rose from 206K to 225K.
  • Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among home insurance brands in United States peaked at 11.9% in July 2026 and was lowest at 7.1% in November 2025.

How did search popularity change for United States home insurance brands in September 2026?

  1. In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.

  2. In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%.

  3. In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.

How is Lemonade measured?

Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • lemonade cat insurance
  • lemonade home insurance
  • lemonade insurance
  • lemonade pet insurance

Do you work for Lemonade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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