How popular isLemonade in search?
In September 2026, there were an estimated 225K branded searches for Lemonade in United States which is up 9.2% over the last 12 months. Lemonade holds 43.1% estimated Share of Search among United States pet insurance brands and is ranked 2nd of 3 competitors for search popularity.
Nationwide50.5%
Lemonade43.1%
Healthy Paws6.3%
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Which pet insurance brands compete with Lemonade?
Share of Search by month for Nationwide, Lemonade, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 264K | 0% | +2.4 points | |
| 2, held 2nd | 43.1% | 225K | -10.3% | -2.7 points | |
| 3, held 3rd | 6.3% | 33.1K | 0% | +0.3 points |
50.5%
Held 1st. 264K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Lemonade43.1%
Held 2nd. 225K estimated branded searches, -10.3% vs prior month. Share -2.7 points.
6.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Lemonade and its closest rivals
Every comparison with Lemonade
5 comparisons
How has branded search demand for Lemonade changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lemonade in United States rose from 206K to 225K.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States increased from 36.4% to 43.1%.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States peaked at 53.7% in July 2026 and was lowest at 36.4% in October 2025.
How did search popularity change for United States pet insurance brands in September 2026?
3 changes
In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.
In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.
Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Lemonade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home insurance brands | 4th of 4 | 7.8% | Show ranking |
| Pet insurance brands | 2nd of 3 | 43.1% | Shown above |
How is Lemonade measured?
Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lemonade cat insurance
- lemonade home insurance
- lemonade insurance
- lemonade pet insurance
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