Brandwave

How popular isHealthy Paws in search?

In September 2026, there were an estimated 33.1K branded searches for Healthy Paws in United States which is down 18.3% over the last 12 months. Healthy Paws holds 6.3% estimated Share of Search among United States pet insurance brands and is ranked 3rd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Nationwide50.5%
  2. Lemonade43.1%
  3. Healthy Paws6.3%
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Which pet insurance brands compete with Healthy Paws?

Healthy Paws against pet insurance brands in United States, by month

Share of Search by month for Nationwide, Lemonade, Healthy Paws. The figures are in the table below the chart.

View monthly share of search table
MonthNationwideLemonadeHealthy Paws
Oct 202556.4%36.4%7.2%
Nov 202555.4%36.6%8%
Dec 202556.2%36.6%7.2%
Jan 202651.9%41.9%6.1%
Feb 202654.8%39.5%5.7%
Mar 202646.5%46.8%6.7%
Apr 202649%44%7%
May 202645.6%48.7%5.7%
Jun 202642.9%51.7%5.4%
Jul 202641.1%53.7%5.2%
Aug 202648.2%45.8%6%
Sep 202650.5%43.1%6.3%
  1. 1.Nationwide

    50.5%

    Held 1st. 264K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Lemonade

    43.1%

    Held 2nd. 225K estimated branded searches, -10.3% vs prior month. Share -2.7 points.

  3. Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Healthy Paws and its closest rivals

Every comparison with Healthy Paws

How has branded search demand for Healthy Paws changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Healthy Paws in United States fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States decreased from 7.2% to 6.3%.
  • Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States peaked at 8% in November 2025 and was lowest at 5.2% in July 2026.

How did search popularity change for United States pet insurance brands in September 2026?

  1. In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.

  2. In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.

  3. Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How is Healthy Paws measured?

Brandwave collects information about searches that people make online using Healthy Paws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • healthy paws

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How the Brand Demand Index is measured

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Is Healthy Paws your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.