Pet insurance brands in United States:Which are searched most?
In September 2026, Nationwide was the most searched among pet insurance brands in United States, with an estimated 264K branded searches and 50.5% estimated Share of Search within this set.
Nationwide50.5%
Lemonade43.1%
Healthy Paws6.3%
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Share of SearchLeaderboard
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nationwide, Lemonade, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 264K | 0% | +2.4 points | |
| 2, held 2nd | 43.1% | 225K | -10.3% | -2.7 points | |
| 3, held 3rd | 6.3% | 33.1K | 0% | +0.3 points |
50.5%
Held 1st. 264K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Lemonade43.1%
Held 2nd. 225K estimated branded searches, -10.3% vs prior month. Share -2.7 points.
6.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among pet insurance brands in United States?
3 brands
In September 2026, Nationwide was the most searched among pet insurance brands in United States, with an estimated 264K branded searches and 50.5% estimated Share of Search within this set. Lemonade is in 2nd place, 7.4 percentage points behind at 43.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nationwide | 56.4% → 50.5% | 56.4%Oct 2025 | 41.1%Jul 2026 | 1st |
| Lemonade | 36.4% → 43.1% | 53.7%Jul 2026 | 36.4%Oct 2025 | 2nd |
| Healthy Paws | 7.2% → 6.3% | 8%Nov 2025 | 5.2%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States decreased from 56.4% to 50.5%.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States increased from 36.4% to 43.1%.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States decreased from 7.2% to 6.3%.
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States peaked at 56.4% in October 2025 and was lowest at 41.1% in July 2026.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States peaked at 53.7% in July 2026 and was lowest at 36.4% in October 2025.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States peaked at 8% in November 2025 and was lowest at 5.2% in July 2026.
How did search popularity change for United States pet insurance brands in September 2026?
3 changes
In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.
In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.
Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
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