Healthy Paws vs Nationwide:Which is searched more in United States?
In September 2026, Nationwide had more branded searches than Healthy Paws among pet insurance brands in United States. Nationwide was estimated to have 264K branded searches compared to Healthy Paws’ 33.1K, and held a 50.5% Share of Search versus Healthy Paws’ 6.3%.
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Which is more popular in search, Healthy Paws or Nationwide?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nationwide, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
How has the Healthy Paws and Nationwide comparison changed over the last 12 months?
3 findings
- Nationwide was ahead of Healthy Paws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States moved from 56.4% to 50.5%, and its estimated monthly branded searches moved from 319K to 264K.
How did search popularity change for United States pet insurance brands in September 2026?
2 changes

In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.

Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among pet insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Healthy Paws’ and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Healthy Paws
1 branded search term
- healthy paws
Nationwide
3 branded search terms
- nationwide insurance
- nationwide pet
- nationwide pet insurance

Put your own brand in this comparison
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