How popular isNationwide in search?
In September 2026, there were an estimated 264K branded searches for Nationwide in United States which is down 17.4% over the last 12 months. Nationwide holds 50.5% estimated Share of Search among United States pet insurance brands and is ranked 1st of 3 competitors for search popularity.
Nationwide50.5%
Lemonade43.1%
Healthy Paws6.3%
Follow Nationwide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet insurance brands compete with Nationwide?
Share of Search by month for Nationwide, Lemonade, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 264K | 0% | +2.4 points | |
| 2, held 2nd | 43.1% | 225K | -10.3% | -2.7 points | |
| 3, held 3rd | 6.3% | 33.1K | 0% | +0.3 points |
50.5%
Held 1st. 264K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Lemonade43.1%
Held 2nd. 225K estimated branded searches, -10.3% vs prior month. Share -2.7 points.
6.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Nationwide and its closest rivals
Every comparison with Nationwide
2 comparisons
How has branded search demand for Nationwide changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nationwide in United States fell from 319K to 264K.
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States decreased from 56.4% to 50.5%.
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States peaked at 56.4% in October 2025 and was lowest at 41.1% in July 2026.
How did search popularity change for United States pet insurance brands in September 2026?
3 changes
In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.
In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.
Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How is Nationwide measured?
Brandwave collects information about searches that people make online using Nationwide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- nationwide insurance
- nationwide pet
- nationwide pet insurance
Do you work for Nationwide? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nationwide your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.