How popular isHealthy Paws in search?
In September 2026, there were an estimated 33.1K branded searches for Healthy Paws in United States which is down 18.3% over the last 12 months. Healthy Paws holds 6.3% estimated Share of Search among United States pet insurance brands and is ranked 3rd of 3 competitors for search popularity.
Nationwide50.5%
Lemonade43.1%
Healthy Paws6.3%
Follow Healthy Paws and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet insurance brands compete with Healthy Paws?
Share of Search by month for Nationwide, Lemonade, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 264K | 0% | +2.4 points | |
| 2, held 2nd | 43.1% | 225K | -10.3% | -2.7 points | |
| 3, held 3rd | 6.3% | 33.1K | 0% | +0.3 points |
50.5%
Held 1st. 264K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Lemonade43.1%
Held 2nd. 225K estimated branded searches, -10.3% vs prior month. Share -2.7 points.
6.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Healthy Paws and its closest rivals
Every comparison with Healthy Paws
2 comparisons
How has branded search demand for Healthy Paws changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Healthy Paws in United States fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States decreased from 7.2% to 6.3%.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States peaked at 8% in November 2025 and was lowest at 5.2% in July 2026.
How did search popularity change for United States pet insurance brands in September 2026?
3 changes

In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.

In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.

Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How is Healthy Paws measured?
Brandwave collects information about searches that people make online using Healthy Paws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- healthy paws
Do you work for Healthy Paws? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Healthy Paws your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.